Ready, Set, Go! Louis Vuitton becomes the new partner of Formula 1

There is reason to celebrate for Formula 1. Not only will the prestigious car racing will be 75 years old this year. It also pulled a new partner ashore - and not just any.Louis Vuitton will be as an official partner for Formula 1 for the next ten yearsAnd play an active role in the numerous racing locations. How? We'll tell you now.

Anyone who thinks that fashion and accessories have nothing to do with car races is wrong. Louis Vuitton and Formula 1 are closer than you may think at first. Due to their striving for innovations and masterpieces, both parties repeatedly reach the limits of their world - and they cross. It is about telling triumphals stories, living excellence, and at a time when fashion is not only fashion and sport, not only sport, but the worlds of culture and entertainment are increasingly growing together. The common partnership is the logical consequence of this joint development.

In 2025, Formula 1 fans will be an exciting and exciting year in which many driver changes are imminent and new athletes have to assert themselves. Louis Vuitton will accompany this trip and sign the route, a novelty for the Maison at a sporting event. In addition, the Trophy Trunk will play a prominent role before and after the race at the award ceremony. For the kick-off of the Formula 1 season on March 13th in Melbourne, Louis Vuitton is even a title partner of theFormula 1® Louis Vuitton Australian Grand Prix 2025And will accompany important moments of the Australian Gran Prix. Always under the motto: "Victory Travels in Louis Vuitton."

For the new collaboration, Louis Vuitton will design new Formula 1® Trophy Trunks, which are produced in the historic studio in Asnières. The first car worries were produced there over 120 years ago, which were still attached to the back of the vehicles. Louis Vuitton, based on the tradition of traveling, continued to develop design with a car relocation in the coming decades. In the 1990s, a separate rally was even launched, initially asLouis Vuitton Classic Runsand from 2006 asLouis Vuitton Classic and Design Awardsknown. Crafts and technology always went hand in hand for the maison, just like the tireless striving for victory. That is why the new trophy trunks are also adorned by the iconic "V" for Victory, which is adapted to each race in terms of color. Well then it can start.