These were the 12 most popular beauty trends for 2024 – which ones did you follow?
The year has once again flown by. Summer was barely over and now it's December again - and time to look back. 2024 has given us many hairstyle highlights,, makeup techniques andbestowed. At the end of the year, we are taking the time to review everything we have seen, heard and tested.
Twelve months of trying things out are behind us. So it's obvious that we've selected exactly twelve popular beauty trends from 2024. From hairstyles to fitness, make-up and skincare to health, the entire beauty range is covered. Do you know them all? Which one?Did you take part in 2024?
1. Beauty-Trend 2024: Glass Skin
What was already totally hyped about ten years ago experienced a real revival in 2024:and Korean Skincare were the skin care trends of the year. It feels like a little déjà vu, but the searches on Google, TikTok and Instagram don't lie. More than 500,000 videos have now been posted on TikTok under the hashtag #glassskin alone, with views running into the double-digit billions - and the trend is rising. The overarching goal of all videos: flawless, radiant skin without pores, pimples and pigments - almost like glass.
The trend, of course, comes from Asia, where porcelain skin is known to be THE ideal of beauty. How to get the trendy “Glass Skin”? By drinking lots of water, cleansing your face properly and taking good care of it. According to Korean Skincare, toner is key in the skincare routine. Somewhere between cleansing and care, it prepares the skin for the face cream and ensures that it is absorbed into the skin more quickly - thereby keeping it moisturized all night long. By the way, a last-minute hack for that extra glow is Vaseline. After cleaning, it creates a glassy finish.
2. Beauty-Trend 2024: Soap Nails
What great nail trends have we witnessed this year? Fromaboveup to the most diverseWhether as long stiletto nails, short almond nails or medium coffin nails - in 2024 we have let off steam in a wide variety of styles and shapes. One nail trend has remained throughout the year - and it is fresher than any other:.
The “Soap Nails”, as the name suggests, imitate the effect of sparkling clean nails - with a subtle shine and slightly milky undertones. Just like soap! That's why this is the perfect manicure trend for all “clean girls” who love minimalist style. The good news for all “Soap Nails” fans: As long as this freshly polished nail trend has been with us, it will definitely stay with us in 2025.
3. Beauty-Trend 2024: Hair Oiling
In addition to skincare, a second care trend has developed in 2024: Scalp Care. Rarely has our scalp been in the spotlight as much as this year. And yes, apparently scalp care first had to become a trend so that people could take care of the skin underneath their hair. TikTok, Instagram and Co. are mainly usedtouted as a miracle cure for full, long, shiny hair. And let's be honest: that's what we all want. So it's no wonder that hair growth using hair oiling was very popular in 2024.
The healing effect of the essential oil is triggered by the active ingredient cineole contained in rosemary. This stimulates blood circulation in the scalp. A well-supplied scalp supports optimal care of the skin and our hair roots, which is why many people have been using a scalp massage brush since 2024. The combination is said to relieve hair loss and promote hair growth. In addition, rosemary oil has an anti-inflammatory effect and therefore soothes stressed and irritated scalps. The best thing: thanks to the antioxidants contained in rosemary oil, the formation ofbe delayed. At least when oxidativein the body is the cause.
4. Beauty trend 2024: The Ozempic syringe
You can think of it what you want – thatwas definitely a recurring topic in 2024. And for that reason alone it deserves a place among the beauty trends of 2024. For everyone who is actually new to Ozempic - even if it seems almost impossible - here's some quick information: Ozempic is a weight loss injection that many stars and influencers like Kim Kardashian swear by.
However, the active ingredient was not originally developed for weight loss, but rather for the treatment of type 2 diabetes, as it promotes the release of insulin in the body. Ozempic also has the effect of emptying the stomach very slowly - which leads to a feeling of fullness for longer. Non-diabetics get the medication at their own expense as a private prescription so that it helps them lose weight. However, doctors warn that the benefits of the shot are out of all proportion to thewould stand. Whether in a negative context or not - one thing is certain: Ozempic was on everyone's lips in 2024 and definitely caused a lot of conversation.
5. Beauty-Trend 2024: Dark Feminine Energy
On thefollowed in 2024. This trend has once again made it from the social media bubble straight to the red carpet. Both Taylor Swift and Selena Gomez and Camila Cabello sat down at theandon the “Dark Feminine Energy” aesthetic. What does that mean? The make-up can be dramatic: dark nail designs, extravagant cat-eye eyeliner, smudged smokey eyes and blood-red lipstick play a big role. Anyone who has pale skin and natural dark circles under their eyes completes the “partyed the night away” look.
Beauty professionals interpret the trend as a predictable backlash against the hyper-feminine, gentle clean-girl style with beige fashion and extra blush that has been so popular in recent years and still is. A simple beauty trend quickly becomes a real feminist statement. Because “Dark Female Energy” is not just aesthetics, but also a complete lifestyle that marks the end of people pleasing, in which women consciously evade society's expectations - especially the male gaze.
The best thing: At New York Fashion Week, several designers such as Christian Cowan, Jason Wu and Luar had their models walk the catwalk in the goth-glam aesthetic. This could mean that “Dark Feminine Energy” is not only one of the most popular trends of 2024, but will continue to inspire in 2025. We love!
6. Beauty-Trend 2024: Contrast-Make-up
According to TikTok, many women have been wearing their makeup incorrectly for years. In 2024, a new filter suddenly showed exactly which make-up actually suits which skin type. With the so-called “contrast make-up” everyone should be able to put on make-up to suit their individual facial features. A distinction is made here between three different contrast levels: Low, Medium and High.
The level is determined based on the skin, eyes, hair and the. However, the respective colors themselves don't play a role; instead, it's more about the contrast between them - i.e. how much they differ from complexion and skin tone. Anyone who has always adjusted eyebrow color etc. no longer has to do this. Because the TikTok technique now shows what the make-up should look like so that it matches the contrast levels and harmonizes ideally with the facial features.
Tipp:Makeup artist Aliénor created a TikTok filter to help you find out your contrast type. Select your skin tone and compare the features of the filter with your face - it's that easy. Once you have found out your level, you will find outhow to put on your make-up to match.
7. Beauty trend 2024: Vitamin-rich stimulants
We have already noticed that health awareness is increasing from year to year. So it's no wonder that healthy coffee alternatives to wake you up in the morning are trending on social media at least as much as new make-up techniques. Whether superfood, immune shots or supplements – detox drinks were still very popular in 2024.
At the top this year were:,andin the morning. These healthy routines are said to have great long-term effects. We have tried all of these trends and can say: The vitamin boosters in the morning actually give you more energy for the day, promote digestion and are supposed to boost your metabolism. Plus: The many vitamins, antioxidants, etc. help with detoxification and have a positive effect on the complexion. It also helps to establish such fixed routines in your morning routine to start the day better. You can read how each individual immune booster works and how our author's body has actually changed after 30 days in the respective self-tests,and.
8. Beauty-Trend 2024: No-Mascara-Trend
We have the MET Gala 2024 to thank for this trend in particular. Well, it was already circulating on social media, but thanks to the famous charity gala with a celebrity line-up, it standson this list of the twelve most popular beauty trends for 2024.
Luckily, because it fits perfectly into the year 2024. A year in which naturalness and skin health take precedence over flawless perfection. After all, make-up looks much “cleaner” without mascara – at least that’s what social media says. In any case, many stars entered the Metropolitan Museum in New York “topless” – i.e. without mascara. Gigi Hadid, Gracie Abrams and even Jennifer Lopez, who usually wears voluminous fake lashes for every occasion, showed the way: On the red carpet, the stars wore “full face make-up”, but without mascara.
9. Beauty-Trend 2024: Reformer Pilates
Everyone loves Pilates. At least that should definitely be part of every “clean girl’s” program in 2024. At the beginning of the year, everyone on Instagram wanted to know how toand studios are springing up like mushrooms.
The supreme discipline of Pilates is “Reformer Pilates”, a training on a sled-like Pilates device that was even developed by Joseph Pilates, the inventor of the sport. And that was exactly 100 years ago. No joke, in 1924 he filed his patent for the device. The anniversary is one more reason to celebrate the sport in 2024 - and enough people did that! Reformer Pilates is about precision and building a better connection to your very own musculoskeletal system. Haven't you tried it yet? Then maybe this is exactly the right resolution for 2025!
10. Beauty trend 2024: Shag cut
The 70s have been an inspiration for our current hair trends several times. And Gen Z is passionate about retro styles from the past. The “shag cut” is a real classic – and thanks to its rebellious look, it has always been a symbol of freedom!
The uneven, fringed layers and disheveled volume fit perfectly into the current growing trend of being less perfectly styled. Instead, the hairstyle trend in 2024 was more about being able to integrate the haircut into everyday life quickly and effortlessly. The shag cut is perfect for these purposes. The best thing about it: The shag is suitable for every hair structure from curly to straight and therefore looks different for each person.
11. Beauty-Trend 2024: Skinification
Skincare is having a real moment right now. Skincare has probably never been as popular as it is today. There has never been a comparable amount of products and people so health conscious that they are actually well versed in skin care formulas from a young age. Because nothing beats care when it comes to beauty, this is also finding its way into the field of decorative cosmetics.is the name of the trend that now combines both.
Even if real beauty professionals would never buy a shampoo with the title “2 in 1”, this is – in a modified form – the principle of “skinification”. Skincare products that follow the skinification formula essentially have to be a 2-in-1 product that is intended to make us look good AND care for us. Products that fit into this line include tinted lip oils or foundations that also act as anti-pimple creams.
12. Beauty trend 2024: Chocolate aesthetic
Yes, in 2024 there was still a trend from which there was no escape. And it actually has no place in our list of beauty trends. Suddenly the whole world wanted to buy “Dubai chocolate”, make it themselves and, above all, try it. So when it comes to general trends of the year, Dubai chocolate should of course not be missing. At this point, however, the focus is less on the 16 euro bar with angel hair and pistachio filling. This is about the noble and beautiful color of chocolate brown, which was everywhere in autumn 2024. The nails, the lips, the hair - everything was symbolically dipped in chocolate. The Chocolate aesthetic includes the most beautiful and delicious brown tones in all versions. That tastes good!
