The 35 best jewelry online shops for every budget

Best jewelry online shops: A mix of top brands, stores & niche brands

How can you turn even the simplest outfit into a real fashion highlight in just a few seconds? With! The most beautiful necklaces, earrings, bracelets, rings, etc. not only look good with an elegant slip dress, but also enhance a classic lookand t-shirt skillfully. Only one question remains: Which online shops and brands are the best?

To find out, I set out to search. Top 10? Top 5? Not enough for me! In addition to popular labels like Missoma and Mejuri as well as classics like Swarovski and Pandora, I'll also introduce you to cool new discoveries and sustainable brands - there's something to suit every budget.

What are the best online jewelry stores?

From inexpensive costume jewelry to high-priced pieces, the selection in theis huge and offers the right designs not only for every taste, but also for all budgets. Where exactly you can best buy jewelry online depends not least on your own preferences. The recommendation is to buy trendy costume jewelry at lower prices, while pieces that you want to wear every day or regularly are worth an investment. In other words: Feel free to choose more expensive premium brands.

While the online shops of your love brands - H&M, Mango, Cos & Co. - offer stylish pieces at affordable prices, multi-retailers likeNet-a-Porter, LuisaviaromaorFarfetchCollections in the medium and high price segment.

The best luxury & premium jewelry brands

If you would like to adapt the pieces of jewelry to your own mood, you can't ignore Pandora's diverse designs. Thanks to the many different charms, bracelets can be easily customized and swapped out depending on your mood (and outfit). Rings, necklaces, earrings and gifts are of course also available here.

GLAMOUR's exclusive interview with Pandora's Sonia López Delgado, General Manager Northern Europe

GLAMOUR:Pandora has been around for more than 40 years, and one thing is certain: every one of our readers has a memory associated with the brand - whether it's their mother's jewelry or their first real piece of jewelry. Why is Pandora such a “go-to” destination for so many customers worldwide?

Sonia López Delgado:Pandora is the largest jewelry brand in the world. For me there are two basic ideas. Firstly, jewelry represents style and, secondly, jewelry is a carrier of memories. Pandora stands for meaningful pieces of jewelry, regardless of age or trend.

GLAMOUR:We all know how important sustainability is, not only within the fashion industry but also in the world in general. What efforts and changes is Pandora making to contribute here?

Sonia López Delgado::We are very committed to sustainability. We are definitely leading the way within the jewelry sector. We will soon be CO2 neutral and by 2025 we will use 100 percent recycled jewelry in production. We also have concrete goals when it comes to inclusivity and gender equality.

GLAMOUR:We are in the middle of the gifting season and Christmas is getting closer and closer. Why is jewelry still one of the most popular and best gifts?

Sonia López Delgado:Pandora has a large, diverse selection of products that are hand-finished and high-quality at the same time. The pieces of jewelry can be a companion for generations. We attach great importance to craftsmanship. This means that each piece of jewelry goes through 25 pairs of hands. We are also a very customizable brand. Jewelry in general is something very individual, and that's what Pandora stands for. When you give something to someone, you think about two things: What does this person like? Music, animals or a hobby. And, further, what is the person's personal style? Pandora has everything for this and offers a variety of unusual pieces of jewelry for every taste. You can quickly find the right gift, especially for your partner.

There's no question that Swarovski is still one of the most popular online jewelry stores thanks to its iconic designs. The sparkling necklaces, bangles and rings impress with elegant elements and a touch of sophistication and ensure very special moments. Since Giovanna Battaglia Engelbert took over as global creative director, Swarovski has become even more modern and unique. Lots of color, large stones and campaigns with international stars like Kim Kardashian and Ariana Grande - that's what sets the Austrian jewelry brand apart today.

In 2010 Maria Black founded her jewelry label of the same name. Since then, production has taken place together with a team in Copenhagen. Old meets new in the stainless steel designs, as the sculptural shapes are all a fusion of traditional craftsmanship and modern techniques. The brand is particularly known for its piercings and studios.

Most recently, Kylie Jenner wore Messika earrings with her look at the Maison Martin Margiela haute couture show in Paris. And she is not alone in that. Rihanna, Olivia Rodrigo and Eva Longoria also wear the elegant creations. Designed by Valérie Messika, daughter of a diamond dealer, in Paris, this jewelry is absolutely high-end.

If you are looking for cool online shops, you should definitely pay attention to Mejuri, because in addition to modern rings, you can also find minimalist necklaces, stylish earrings and sophisticated bracelets. So it's no wonder that the label, which was once founded by Noura Sakkijha, has long been one of the most popular destinations for beautiful jewelry among influencers.

Delicate earrings with sparkling stones or sophisticated necklaces from the popular “Zodiac” collection: Astrid & Miyu is known for its gentle designs and has long since conquered the hearts of fashion-conscious influencers. If you are looking for a cool online shop with special pieces and affordable prices, you should definitely put the brand on your watch list.

Creativity, family, modesty, self-confidence and courage - these are the values ​​thatPD Paolarepresents. All pieces are designed and manufactured by the design team in Barcelona. Why we love the brand? All pieces of jewelry have their own personal charm, are delicate, but still appear pompous and special. Whether it's crystal charms, fine chains or eye-catching rings, everyone is guaranteed to find what they're looking for here.

Thomas Sabo once achieved cult status with its many different charms, but today the brand has long been one of the most established brands in the fashion cosmos. You can find the entire range, great deals, special features and gifts in the Thomas Sabo shop.

There's no question that if you want to buy jewelry online, you can't ignore Christ, because this store is one of the absolute classics and offers a large selection that ranges from affordable to luxurious. In addition to popular pieces of jewelry such as necklaces, earrings and bangles in silver and gold, the shop also has watches and even wedding rings in its range. You can also look forward to regular offers and sales from various brands here.

10. DoDo

“Stack, layer and combine” – with jewelry from the Italian brand DoDo you have endless styling possibilities. It is primarily the charms for which the brand is known and which are celebrating their 30th anniversary. Since its founding, DoDo has also been committed to important issues such as inclusivity, sustainability and equality - making it one of the pioneers within the premium jewelry landscape. If you are looking for a piece with a personal touch, you have to take a look at the online shop.

Jewelry from your favorite brands

It feels like everything is available at H&M. Of course that includes jewelry. You probably already know, but when it comes to shopping for trendy pieces quickly and cheaply to complete your last-minute party outfit, H&M is the place to go. But that's not all, because in addition to a variety of necklaces, bracelets, rings and earrings, there are always special statement pieces of jewelry that you can shop during the festive season.

While other high street brands always remain true to their personal style, Mango can be relied upon to pick up on the biggest trends and implement them quickly. Silver jewelry is worn by every influencer? You will find what you are looking for at Mango. During Fashion Week, every fashion house relied on pearls? Mango will have the right pieces in its range.

&Other Stories proves that affordable prices and cool jewelry don't have to be mutually exclusive: In addition to trendy ready-to-wear collections, the shop also offers affordable pieces ranging from necklaces to bracelets and earrings. The focus is on modern designs as well as timeless evergreens.

No matter whether earrings, necklaces or rings, in the Cos online shop you will find timeless fashion jewelry that is sometimes minimalistic, sometimes extravagant. The brand doesn't just rely on the popular ones, but is also dedicated to the topic of sustainability: various pieces are now made from recycled materials, thus combining design and sustainability.

For anyone who is looking for a fashion jewelry online shop but doesn't want to forego sustainability, Arket offers the perfect mix because: You don't have to choose between jewelry made from recycled materials and affordable prices. And the best part? The rings, necklaces, etc. rely on timeless designs that are guaranteed to always keep you on trend.

Zara is our go-to brand for affordable statement jewelry. Do you love big pieces, chunky rings, lots of color, different shapes and, above all, exciting designs that you can hardly find anywhere else for this price? Then the jewelry section of the Zara online shop is the top address for you.

You can of course find the most beautiful pieces in boho style at Anthropologie, where you can find dreamy wrap-style earrings as well as sparkling rings that are guaranteed to attract everyone's attention. And the best part? The fashion jewelry in gold and silver is particularly affordable thanks to low prices, and you no longer have to choose between design and budget.

The multi-brand store Asos offers a huge selection of affordable jewelry: amidst trendy rings, necklaces, watches and bangles, you will also find timeless pieces that are guaranteed to never go out of style and are still affordable. The special thing about Asos: In the range you will not only find cool pieces from its own brand, but also from various labels such as Topshop, Pieces or Orelia. Of course, you can also pay by invoice in this online shop.

The best multi-retailers for high-quality jewelry

From Acne Studios to Gucci: Farfetch brings together the most popular fashion labels in one place and is not only dedicated to clothing, but also beautiful jewelry and cool watches. In the midst of luxurious designs, the shop also offers affordable pieces as well as pieces in the mid-price segment - no matter what budget you have, you're sure to find what you're looking for here.

You can find modern and timeless collections in the medium and high price segment at Net-a-Porter. The high-quality multi-brand shop offers both luxurious designs and more affordable fashion jewelry, always in keeping with the modern zeitgeist. What's special: Below the category“Net Sustain”The shop also offers sustainable collections from labels such as Laura Lombardi and Loren Stewart.

From Maria Black to Missoma to Pomellato: Luisaviaroma has brought together the most popular brands on one platform and offers a wide selection for different budgets. Between the more affordable pieces there are also particularly luxurious collections in silver and gold - what unites them all? A high design standard and fashionable sophistication.

SSENSE is a popular online destination to meet new talent within the fashion and accessories scene and, of course, shop. So if you're looking for something new without having to forego the classic brands - from Alexander McQueen to Versace - you've come to the right place.

Selfridges is a cool shop for jewelry, watches and gifts, where you can shop for luxury pieces as well as popular brands like Missoma, because the store is no longer just known for high-quality ready-to-wear collections. Another highlight: the special rings, necklaces, earrings etc. from young designers and sustainable labels.

The Breuninger online shop is a real all-rounder when it comes to jewelry: Here you will not only find cool costume jewelry, but also high fashion brands. And the best part? In addition to various promotions, there are also regular sales here, so that with a bit of luck you can buy your new favorite item cheaply.

Glambou offers a range of popular international jewelry labels - including Missoma, Ohh Liu Liu, Maria Black, Nina Kastens and more. Whether it's earrings, rings, necklaces or bracelets: If you're looking for premium jewelry and want a lot of choice, then Glambou is the right place for you.

Schmuckmade in Germany

If you're looking for cool shops, you should definitely keep the Berlin brand Aeyde in mind. Here you will find modern yet special hoop earrings, delicate bracelets and stylish necklaces that will enhance any look. All pieces are handmade in Italy, as wellplays a big role at Aeyde.

The German label's jewelry is handmade and manufactured in an absolutely sustainable manner. But that's not all. The brand was awarded B Corp and RJC certificates as well as the German Design Award for its mindful corporate philosophy. This label is the right one for you if you are looking for clean, timeless designs or need inspiration for gifts.

Tamara Comolli stands for fine jewelry, designed in Munich and inspired by life by the water. Named after its founder, the brand has been around since 1972. The first boutique in the US Hamptons was promptly followed by seven more, including one on Tegernsee, where the designer herself lives. The intensely colored gemstones represent joy of life, while the organic shapes and details reflect femininity and elegance. Tip: This jewelry is perfect for jewelry layering.

The search for the perfect ring. This is how the history of the Veyia brand began, founded by Creative Director Natalie together with her partner Johannes. Jewelry should combine perfect design with good quality and ethical production. Rings, earrings, bracelets and necklaces - they should all be minimalist with that certain something and can be easily combined with each other and other jewelry. Veyia is the go-to brand if you want to build a good foundation when it comes to jewelry.

5. Lionheart

Geometric and colorful – that’s probably the best way to describe Coeur de Lion. If you're looking to easily incorporate more color into your everyday jewelry, German-made pieces are one of your best options. Regardless of whether you buy a necklace, bracelet and ring as a single set or mix different color palettes together, the end result is always guaranteed to be colorful without losing any of its timelessness.

Shop secondhand or resale jewelry

1. Collective locker room

Vestiaire Collective not only offers special second-hand treasures when it comes to ready-to-wear, but you can also find many unique vintage pieces from major fashion houses such as Celine, Yves Saint Laurent and Chanel. But the shop also offers a nice selection for every taste for smaller budgets.

You can find designer pieces at cheaper prices at The Outnet. The online outlet not only has a lot to offer when it comes to clothing, the jewelry range is also always worth a look, because here you can find unique pieces from well-known designer brands such as Chloé, Burberry and Oscar de la Renta.

Best brands & stores for trend jewelry

From “smiley” rings to “mushroom” necklaces: Celeste Starre is dedicated to playful collections and is probably one of the coolest jewelry online shops the internet currently has to offer. If you prefer to adorn yourself with unusual pieces and don't take yourself too seriously, you should definitely keep this trendy brand in mind.

Hours of browsing are guaranteed at Valmano, because there are not only the most beautiful pieces of jewelry and watches from different brands, but also for different budgets. This means that anyone who is looking for shops for cheap pieces will find what they are looking for here, as will anyone who has a preference for luxurious pieces. Also good to know: Valmano offers the “purchase on account” payment method as well as free shipping from 40 euros.

Lily & Roo proves that luxurious design does not always have to be unaffordable: The online jewelry shop focuses on sophisticated silhouettes and timeless elements in the mid-price segment. By the way: If you are looking for special pieces for a wedding or engagement, you shouldn't miss the “Wedding” category.

Monica Vinader not only designs perhaps the most beautiful (and modern) friendship bracelets, but also delicate earrings with sparkling stones and understated necklaces for fans of minimalism. What's more, the collections are in the low price segment, making them indispensable must-haves for everyone who can't get enough of beautiful jewelry.

The luxurious label Annoushka Jewelery presents the finest designs with special silhouettes and designs: between sparkling charms in teddy or smiley silhouettes, the shop also features delicate pearl earrings and decorated necklaces. For anyone who is also looking for exceptional wedding jewelry, the online shop offers beautiful wedding and engagement rings.

What jewelry is trending at the moment?

Silver, hoops and throwbacks to the 90s and early 2000s rule the jewelry trends in 2024. We've spotted silver jewelry as the top accessory in every fashion professional's outfit all year long, and we're glad that brands like Cos and Arket have provided enough shopping options here. Not that hoops aren't a timeless classic, but this year in particular they've experienced a renaissance. Regardless of whether they are very fine with a large diameter or a little thicker but smaller in size - hoop earrings always work and are a lifesaver when you are stressed about accessories in the morning. Y2K andeveryone’s obsession,The 90s were undoubtedly not only an issue in fashion and beauty. From stars and hearts as motifs to the opposites of rhinestones and minimalism.

What material is best for jewelry?

Gold, silver and platinum are the most popular materials and are also used most in the production of fine jewelry. It's in the shopsGoldremains the most popular, which is because it is available in different price ranges as well as color shades - rose gold, white gold and yellow gold.Silberis cheaper than gold and platinum, which we'll get to shortly, and is also softer and more flexible in terms of production. Plus, silver jewelry flatters all skin tones and is also very affordable.platinumis the most expensive and rarest of the three precious metals mentioned. It is heavier and more durable than gold, making it suitable for jewelry that is worn daily and over a long period of time.