The US color specialists Pantone have chosen the universal favorite Classic Blue or Pantone 19-4052. The Pantone Color of the Year 2020, announced on December 4th, is the classic blue. This is described by the institute as a “calming presence that conveys calm, trust and connection”. “Associated with the return of another day, this universal favorite is comfortably embraced,” designers added.
During this year'sFarbe Living Coralwas “invigorating and life-affirming,” the 2020 Shadow “infuses the human spirit with a sense of peace and tranquility and provides refuge,” according to the company. We can also associate the cobalt blue color with communication, introspection and clarity. Other benefits of classic blue include promoting concentration and helping to reorient thoughts. However, this is particularly true in view of accelerating technological developments.
“The Pantone Color of the Year 2020 called 19-4052 Classic Blue is a limitless blue that is reminiscent of the vast and endless evening sky. It encourages us to look beyond the obvious to expand our thinking. It challenges us to think deeper, broaden our perspective and open the flow of communication. This is what Leatrice Eiseman, executive director of the Pantone Color Institute, says.
“We live in a time that requires trust and faith,” she added. “It is this kind of consistency and trust that expresses Pantone 19-4052 Classic Blue, a solid and reliable shade of blue that we can always rely on.”
Choices inspired by life
Pantone was founded as a printing company in New York in the 1950s. Today the company is based in Carlstadt, New Jersey. Since 2000, they have chosen a color of the year based on trend research by the Pantone Color Institute. The annual color, which the institute announces every December, is based on “what is happening in our global culture at a given time.”
According to Pantone, Classic Blue is already used in fashion, interior design, textiles and graphic design. Anne-Laure Dubois's Paris home, a nail salon in Los Angeles, and a Fala Atelier apartment in Porto, Portugal, make the most of the soothing benefits.
Last year, the peach-colored Living Coral shade was selected, offering a striking addition to bathrooms, kitchens and lounges. In 2017, a zesty shade of green called Greenery was selected whilePantoneIn 2016, she chose two soft colors - a baby blue and a dusty pink. Other annual colors include the crimson Radiant Orchid announced for 2014 and the bright orange Tangerine Tango from 2012.
