We live in times of the vintage obsession: DAD sneakers have long been established in the middle of society, a good second-hand leather jacket is now part of the good style, on social media hashtags like "Grandma-Core"-and even Adam Sandler (rightly) developed into a fashionable style. Vintage is en Vogue! What may be smiled at at first is surprisingly stable in the fast -moving fashion cycle.
It is not surprising that we always dive in fashionable decades. Fashion is not linear, rather it develops a regularity. In doing so, she repeatedly takes up past elements, reinterprets it and adapts it to the present. Fashion is therefore naturally shaped by a certain nostalgia - be it out of love for the aesthetics of past style elements, or in response to existing social or political developments.
Foto: Launchmetrics Spotlight SM
Dries Van Noten Spring/Summer 2025
An important factor in returning earlier fashion trends is the zeitgeist of its respective decade - the collective feeling that society shaped in a certain era. Fashion reacts to this zeitgeist by picking up elements from the past decades, always associated with a certain attitude to life of freedom, lightness or prosperity. The longings and wishes of our present are deeply rooted in the past. As is well known, familiar stability gives stability - especially in times of uncertainty.
So that now fashion from the aesthetics of the-Years is inspired, has less a casual than a concrete intention. As part of the student movement, the 1970s were a time, which is particularly associated with freedom and romanticism, in which the emancipation of the woman flourished, traditional role models and structures were questioned and fashionable rules broken up radically. While these long -term freedoms are now on an unsafe foundation, the activists of the time are developing into the role models of ours - also in fashionable terms.
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Influence of the 70s on the current spring/summer 2025 season
A look at the catwalks of the current spring/summer season shows that everything is all about the 70S vintage revival. The influence of the Bohemian style, which at the time developed as a fashionable counter -movement of previous social ideals, is particularly striking. The rejection of the previously emerging consumism and the commitment to a free, individualistic and equal society were central features of the movement - topics that are increasingly shaping our social discourse again today.
Foto: Launchmetrics Spotlight SM
Valentino Spring/Summer 2025
The style found fashionable expression through wide, flowing fabrics, fringes, ethnic patterns and natural materials as well as a variety of colorful accessories. That the dominant fashion trend in spring 2025 is nowMeans, therefore hardly surprises. Boho elements run through the spring collections of various design houses such as a red thread. A prime example of bohemical lightness is shown in the spring/summer of 2025 Chloé collection, which reflects the carefree aesthetics of the style in light color nuances and flowing light materials in combination with striking accessories.
Foto: Launchmetrics Spotlight SM
Chloé Spring/Summer 2025
Foto: Launchmetrics Spotlight SM
Chloé Spring/Summer 2025
The 70s also live up again. The characteristic earth tones of that time - brown, mustard yellow, terracotta and olive green - are present this spring. While the earthy color palette is classically assigned to the winter season, it is now harmoniously divided into the compositions of the warm season.
Foto: Launchmetrics Spotlight SM
Prada Spring/Summer 2025
Foto: Launchmetrics Spotlight SM
Prada Spring/Summer 2025
Especially in combination with ethnic motifs, psychedelic patterns or geometric designs - as they were present in the 1970s, they give the earthy tones a playful lightness and captivate the carefree atmosphere of the era stylistically.
Foto: Launchmetrics Spotlight SM
Miu Miu Spring/Summer 2025
Foto: Launchmetrics Spotlight SM
Miu Miu Spring/Summer 2025
The 70s also live up within the accessories. The almost gigantic oversize glasses with rounds, square or strikingly angular versions are particularly striking. They too were an expression of the freedom movement at the time, were worn by style icons such as John Lennon or Freddie Mercury and are now finding its way into the fashion of the current time.
Foto: Launchmetrics Spotlight SM
Chloé Spring/Summer 2025
Foto: Launchmetrics Spotlight SM
Miu Miu Spring/Summer 2025
The return of the 70s aesthetics to fashion is more than just a nostalgic revival - rather it is mirror of our longings for freedom, individuality and social change. In times of uncertainty, we find comfort in the symbolic forms of expression of past decades. Fashion becomes a cultural rejection that reminds us of how closely aesthetics and social values are interwoven - and how today the desire for freedom and resistance shapes the fashion trends.