And action! The film and cinema industry benefits from the Tikok trend #Filmtok

The social media have power. If pop stars decide on the ris and fall, communities create and create new trend phenomena. And sometimes industries that are not suitable for social media at first also benefit from this. An example:! Under this hashtag, users share book recommendations, reviews and let books trend. And now, to Booktok, the next one comesCultural phenomenon:#Films…

The hashtag #Filmtok is already recording over 1.6 million contributions on Tiktok. Tendency rising. Between January 2023 and November 2024, content with cinema and film haash tags in the German community was called up around 150 percent more often. In the videos, creators show personal recommendations, analyze scenes and provide insights and new insights. Often it is also short collective clips with titles such as "The Most Beautiful Movies Ever Made" or "Movies I Can't Stop Thinking About" that show different films in fast sequences.

But the trend is not only online: According to a study by TikKok, around 65 percent of German users have already bought a cinema ticket in response to a #Filmtok contribution. And in 2025 Tiktok was also an official partner of the. Which thanks to the young look of the community also brings a breath of fresh air to the industry.

The focus of the contributions is on very different genres, from action, thriller to comedy to romance. But not only new films are discussed, also trends in cult classics. Quentin Tarantino's "Pulp Fiction" (1994) is now over 30 years old - and recorded over a hundred thousand contributions on Tiktok. Just like horror film icon "American Psycho" from 2000 with over 268,000 postings.

This development makes sense - because the look and the feeling from the past decades have repeatedly become a longing topic in recent years. Trends like thatOr retroshow that in fashion. And also at #Booktok it was always classics - such as "The Secret History" by Donna Tartt from 1992 or Oscar Wildes "The Portrait of Dorian Gray" from 1890, which enjoyed great popularity. No wonder that the young audience on Tiktok also jumps on the cult film train.

Arthouse films are also extremely popular on #Filmtok. This proves, for example, the trend around Wes Anderson. Because the director's iconic visual language was commented on, received and imitated on social media on social media on over 283,000 contributions. Several videos show users who apply and imitate the style of the filmmaker to their everyday life. Wes Anderson was lifted from the arthouse and mainstream bubble on social media. Films such as "Parasite" (2019), "Eternal Sunshine of the Spotless Mind" (2004) or "Her" (2013) are often taken up in the articles. And so #Filmtok appeals to a new cinema audience. And proves: (film) art is timeless!