How do you imagine whiskey advertising? Scottish Highlands, foresight over hills, meadows and rough coasts, Scottish skirt, bagpipes and mystical music. So much for the cliché. One of the best known Scottish single malt whiskey brands,, Hollywood icon Harrison Ford has now hired as a new face. ButIn the Scottish skirt? Exactly with this cliché plays Glenmorangie and has released a rather humorous, well thought-out and also impressive campaign with the ex-Indiana-Jones.We have all information about the cooperation between Glenmorangie and Harrison Ford - and also a look behind the scenes.
Photo: Glenmorangie, PR
Looks like cliché-whiskey advertising, isn't it? Not quite if you know the story behind Glenmorangie and Harrison Ford.
Once Upon A Time in Scotland: The Glenmorangia campaign with Harrison Ford
Just photographing campaign pictures, a Hollywood icon like Harrison Ford does not do justice to a Hollywood icon. Therefore, an entire video series was created together with Glenmorangia. And in it the Behind-the-Scenes becomes the scene itself: in it we accompany the lousy actor during the shooting of his Glenmorangie campaign. In many different videos that extend from arrival to the shoot to the finished film, Harrison Ford is confronted with shooting classic whiskey advertising. But he doesn't feel like that. Fords typically dry humor is made for this campaign. And in the end it's just about damn good single malt whiskey.
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I really enjoyed working with the team in the distillery - they are all great. The entire shoot was shaped by nice surprises: small unexpected moments. Thanks to Glenmorangie's sense of humor, we didn't have to take ourselves so seriously. I think what Joel Edgerton produced has a certain charm, is unpretentious and simply amusing.
Harrison Ford
Glenmorangie and Harrison Ford: everything differently and not
Whiskey is about that: Scotland, nature, tradition and history and taste. By the way, the latter is particularly soft and gentle in Glenmorangia, which creates the use of Scotland's highest trash bubbles. So it would not be a whiskey campaign if it is not exactly that to be seen. Glenmorangie knows that exactly and has used a clever trick: by showing how it shouldn't be done, that is ultimately presented. Just a little self -depriving and at this point Harrison Ford and his humor come into play. Scenes in which he pulls his tartan skirt and slips into the traditional shoes on the mountain, whiskey advertising finally makes funny and personable.
A look behind the scenes of the campaign:
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Photo: Glenmorangie, PR
Actor Harrison Ford and the Glenmorangie team during filming
Of course, the whiskey is not neglected either. Again and again the large flagship of Glenmorangie can be seen: theGlenmorangie The Original 12 Years Old Single Malt Scotch Whisky.It is the flagship of the brand and stands for his aromas of vanilla, peach and citrus. Also the six years olderGlenmorangie The Infinita 18 Years Oldis presented. Here you can find more full -bodied notes of nuts, spices and dried fruits. Glenmorangie stands for excellent Scottish single malt whiskey with a lot of prestige, history and craft.
In the course of the year we can look forward to further videos of Glenmorangie and Harrison Ford. The entire campaign can be seenYouTubeand onglenmorangie.com
