German fashion brands: You should definitely know these 19 labels from Germany
Exciting fashion is only available from Italy or? Are you kidding me? Are you serious when you say that! The German fashion design industry also has a lot to offer. No matter whether you are on minimalist chic,or luxurious opulence is -German labelsare varied, innovative and often sustainable. From traditional brands to exciting newcomers: Inside, the German fashion world proves that it plays at the forefront in terms of style, quality and craftsmanship.
We proudly present:19German fashion brandsthat you should definitely know.
1. 032c
What started as a magazine for art, fashion and culture is not only a Berlin authority, but one of the most exciting fashion brands in Germany: 032c. Under the creative direction of Jörg and Maria Koch (the latter is the designer), the Berlin label High Fashion connects with urban attitude and progressive design. The collections are inspired by subcultural currents and futuristic influences-sometimes with utility details, sometimes withOr provocative slogans. Our personal key popes? The signature workwear jackets and hoodies with Bolddem Logo print, which immediately give each look an edgy note.
2. Boss and Hugo
One of the most famous German label is and remains Hugo Boss - even if the two names are no longer mentioned in the one breath. A few years ago, the label, founded in 1924, divided itself into two collection lines: While Hugo is now aimed at a younger target group (Hello, Gen Z!) With Streetwear Attitue, Boss continues for business wear-which always with a modern twist waiting.
3. Ottolinger
Christa Bösch and Cosima Gadient's label, based in Berlin, has long been known across the borders of Germany: the fire is an integral part of thewhere the latest collections are shown twice a year. In addition, the Swiss founders can use an A-Lister fan base-by Kim Kardashianto Beyoncé - look forward to. What makes the label so desirable? It is the progressive approach of the designers to fashion. On the one hand, it creates surprising designs, sometimes already futuristic, on the other hand, but always a recognizable design language, through which the pieces not only become seasonal goods, but also timeless key popes. FUN FACT: The name of the label still stirs from the early days in Neukölln and was the last name of the neighbor. The founders found the name so beautiful that they called their fire without further ado.
4. William Fan
The designer William Fan, who lives in Berlin, has connected Chinese and European aesthetics in the collections of the same name since 2015. Its designs stand for clear lines, timeless colors and luxurious materials. Particularly exciting: thethat make its fashion universally portable, and the minimalism idea in design, which creates always durable pieces. We also love that with all the love for clean designs, the attention to detail is never neglected. We think of the Asian elements, artistic drapes or special haptics.
5. Riani
If you want to wear something from a German label in something, Riani is guaranteed to come up with your costs: This is how the fire from Baden-Württemberg Schondorf always takes up the latest hypes in its collections and is therefore the go-to-label For all early adapters. And that without ever losing the characteristic feminine design language. In 2025 it will also be a larger one for the first timegive that combines tradition with modernity.
6. Horror vacuum
“Fear of empty rooms” means Horror Vacui translated from Latin - and the name is the program here. Designer and founder Anna Heinrichs lives the opulence for each of her designs - be it through striking prints, playful collar, sleeves or hems. Gladly in a piece at once! Our top Buy are clearly the maxi dresses with flower print, which you can guarantee that you can enjoy season after season.
7. Luisa Cerano
Flowing silhouettes, harmonious color pallets that are not shy away from strong nuances and patterns, as well as high quality: Luisa Cerano stands for that. In addition, the label regularly supports the German art scene in the form of collaborations with museums or artists: inside. A share of revenue always benefits them.
8. Aeyde
Designed in Berlin, handmade in Italy:This is the credo of Aeyde. Since 2015, the female LED label has been in the mid-high-quality leather shoes (and now also a small selection of jewelry and accessories!) In the MID Price segment, which is only the reduced design ideal for building a long-lastingsuitable.
9. Closed
Founded in the 1970s, we combine the Hamburg label primarily with one: denim - be it jeans in several fits, jackets, shirts and Co. But Closed is much more than just: The collections combine clean design, high -quality materials and modern aesthetics. In our opinion, worth a purchase in addition to the denim fits: the Knit-Pieces and oversized coats. The topic of sustainability also plays a major role in closed in the form of recycled fabrics and fair production chains.
10. Jil Sander
The Hamburg woman Jil Sander is the undisputed master of minimalism. Since its label was founded in the 1960s, her name has stood for a reduced but luxurious aesthetics. Clear lines, high -quality materials and a subtle color palette - Jil Sander managed to concentrate fashion on the essentials without losing sophistication. You could certainly do it as the former pioneer ofdesignate. Under the creative direction of Lucie and Luke Meier, the brand of this style-DNA remains true to this day, even after the founder's exit. In the meantime, the label belongs to an Italian fashion group and therefore also has its headquarters in Italy - but because of its history, it should not be missing in a list of the best German fashion brands.
11. Marc Cain
A feel for prints, from flowers to animal, and thanks to sporty and glamorous lower lines for every occasion - be it as aOr at the après-ski event. And all of this in feminine-played designs that always take up the latest trends: the label Marc Cain, founded in 1973, stands for this. The style DNA of the label still shapes high-quality ropes. No wonder, the founder Helmut Schlotterer comes from a knitted goods manufacturer family, and so some knitting popes are still being produced in Germany to date.
12. Odeeh
Founded by Otto Drögsler and Jörg Ehrlich, the label stands for fashion, which is made with attention to detail and traditional craft. At Odeeh, avant -garde cuts are combined with artistic prints and high -quality materials - all made in Germany. Must-have? Clearly the clothes with geometric patterns, which were even worn by fashion queen Anna Wintour.
13. Lutz Morris
In 2018, Tina Lutz Morris founded her named after herIn Berlin, which stands primarily for one thing: minimalist designs that are bursting with timelessness. No wonder the designer was previously active at Issey Miyake or Calvin Klein. So two labels that are also known for clear lines and minimalist design. Transferred to your bags, this means reduced attitude, finest leather and a subtle color palette. Most of them are manufactured in Germany with high quality standards, for which the 2020 label was awarded the “Sustainabilty Award” of the FGI (Fashion Group International).
14. GmbH
Founded by Serhat Isik and Benjamin Alexander Huseby, the Berlin fire is somehow more than just a fashion label - it is a movement. The club scene of the capital, your own life, the experiences of migrants: inside in Germany ... all such social developments serve the designers as inspiration for their collections. They often connect androgyne cuts with sporty influences, workwear elements and futuristic materials. Figure-emphasized silhouettes, utility elements and brave color contrasts are characteristic. The label actively deals with political topics and questions the fashion industry with every collection again.
15. Puma
No matter if they areOr co-labels with trendy labels such as Ottolinger: Puma has long since managed to be successful in pure sportswear, but also in the fashion scene. Collections with stars such as Rihanna or footballer Neymar also underline this trend aspect. Speaking of: A former football sneaker is currently celebrating his revival with the “Avanti”. No wonder, the fashion is literally obsessed with sporty elements.
16. Adidas
Adidas is not only one of the most famous German brands worldwide, but also a real pioneer in sports swear. With a story that goes back to 1949, Adidas always creates the balance between tradition and innovation. The three stripes have long been a cult with recognition factor, and the cooperation with designers: Inside like Stella McCartney, the brand has finally brought the brand to the high-fashion map. Key-Piece? Currently the “Sambas” sneakers, which are worn by fashion professionals thanks to the retro gymnastics shoes.
17. Sia Arnika
The designer Sia Arnika, born in Germany, has created an unmistakable aesthetics with her label of the same name: raw edges, asymmetrical cuts and dark, often monochrome color pallets. Inspired by subcultural currents and architecture, their fashion plays with volume, layering and a certain dark minimalism. She has long been a highlight of the Berlin Fashion Week, and fashion girls like Stefanie Giesinger are also fans of the designs.
18. SF1OG
Craftsmanship meets a modern, almost futuristic rigor: SF1OG has developed quickly since its foundation in 2019 into one of the highlights of the Berlin Fashion Week - and thus one of the most promising young labels in the German fashion scene. In its collections, it always combines sculptural cuts with urban coolness and a clear attitude. The designs play with volume, deconstructed tailoring aesthetics and a dark, often monochrome color palette. And where does the name come from? “One day a package arrived on which 'SF, 1, OG' stood. That was addressed to my apartment because I lived on the side wing of the first floor, ”said the designer and founder Rosa Marga Dahl towards the GermanVOGUE.
19. Marc O’Polo
Admittedly, Marc O'Polo was originally founded in Sweden in the 1960s. However, since the label has been headquartered in Germany for a long time, it has more than deserved its place in our list of German fashion brands. The brand has always been for casual chic and minimalist fashion, which relies on high -quality - mostly sustainable - materials.
