New products from H&M and Cos: Comfy is trend, and these 11 pieces are proof enough
Practical and comfortable – not the first two words you would associate with “fashion”. All the more interesting and comfortable (!) that straight cuts,and tried and tested materials such asor wool set the tone at the beginning of this year. In my opinion, reason to be happy, because who doesn't like it comfy?
However, for many, fashion is exactly the opposite. Maybe that's exactly the reason why designers and brands focus so much on comfort. Normcore – the anti-trend aesthetic that praises basics and categorically rejects extravagance – and principles such as “quality over quantity” or “form follows function” feel like they are everywhere, even outside the fashion cosmos. Even in leisure activities the value ofand simply doing nothingacted absolutely.
It's good that H&M and Cos feel the same way this week. A look at the respective innovations from the two brands proves that trendy items can be anything but short-lived, too special and only wearable by a few. Personally, as an absolute fan of the idea, this appeals to mein the shopping cards. And I hope you too. Knowing that you buy something so that you can have it in your wardrobe for years and be able to use it again and again is not only a sustainable idea, but also a fashion trend in 2025. What makes a piece last? Definitely not necessarily a high price. Comfort and a variety of possible combinations make it even more so. Examples of this are these eleven new products from H&M and Cos this week.
First things first– my two favorites of the week
Simple sneakers made of red suede
Timeless zeitgeist - that's why the 11 new products from H&M and Cos belong in your shopping cart
This week I'm adding picks to my shopping cart that are especially worth wearing at the beginning of the year when the weather is cool. An oversized blazer made of sturdy fabric with a linen structure leaves enough space underneath for a wool sweater or cardigan. Just like utility trousers in the barrel cut, which is particularly popular at the moment, under which leggings or tights can be worn for a little more warmth. Layering is therefore very popular because it is not only comfortable and practical, but also gives every outfit an exciting depth with more contrast - think about the play with colors, material and pattern mix. The accessories also follow the trend of fashionable comfort. A scarf with studs is both jewelry and a scarf, while a suede tote bag is an all-rounder that is just as suitable in the office as it is in your free time. And shoes? This is flat, of course, but a bit of signal color is also a must.
Mohair sweater with spray paint design
Utility pants with barrel leg
“Alcove Tote” in brown suede
Loose-fit blazer in solid fabric
Coated blouse with color blocking
Wool cardigan with sailor collar
Deconstructed wool sweater with poplin
How do I choose the top new products from H&M, Mango, Zara and Co.?
I regularly scroll through the huge selection of new product categories from H&M, Mango, Zara and Co. and then present you my top favorites. What to wearCelebrities, influencers and fashion professionalsstraight? Which pieces do I think will sell out quickly? My curated selection is intended to make your shopping life easier. Because why waste a lot of time when everything you need is here?
More from Affiliate Fashion Editorcan be found on her Instagram:@lisazirngast.
