The message that we have long been waiting for: a new oneFor luxury label Gucci is certain. Demna Gvasalia, the man who made Balenciaga one of the most influential brands in recent years, will take over the creative management at Gucci from July. He followsas fashion chief, whose departure at Gucci became known in February 2025.
With his unique vision and his sense of trends, Demna Gvasalia already set standards at Balenciaga. Now he is expected to develop a similar magic in the Gucci house. After a loss of sales, the group hopes for a return to monetary successes, as in times of times of.
5 facts about the new Gucci designer Demna Gvasalia
Before Demna Gvasalia will take the creative scepter in her hand from July, we take a closer look at the previous career and exciting facts about the fashion designer.
- Life in Düsseldorf: After escaping from Georgia, the family of Gvasalia moved to Düsseldorf in 2001, where she initially lived in an immigrant camp and influenced this time from "sociological uniforms".
- Study time:He initially studied international economy in Tbilisi before discovering his passion for fashion and graduating from the Royal Academy of Fine Arts in Antwerp.
- Vetements founder: Together with his brother Guram, he founded the fashion collective vetements, which quickly became a symbol of the new and unconventional in the fashion world.
- Experience with Maison Margiela: In 2009 Demna opened a showroom in Antwerp and then worked for Maison Martin Margiela, where he was responsible for the women's collections until 2013 before switching to Louis Vuitton.
- Revolution in Balenciaga: As creative director ofSince 2015, Demna has redefined the fashion house with its innovative and often provocative designs, which earned him global recognition.
