GOLDEN IMAGE of WOMAN 2024: Thank you for a golden evening!

It has been over a week since the GOLDEN BILD der FRAU was awarded for the 17th time on November 20, 2024. Six impressive women were honored for their extraordinary commitment.

With moderator Kai Pflaume, emotional highlights and impressive performances, the gala was an unforgettable evening. Also thanks to our sponsors, whom we would like to thank in this way.

This is how the awarding of the GOLDEN BILD der FRAU 2024 went

The stage of the Stage Theater Neue Flora in Hamburg shone in a soft blue light. The faces of five inspiring everyday heroines appeared on an impressive screen. Maybe they look familiar to you: WallDecaux showcased these strong women on posters for weeks for their commitment. Rightly so.

You can find out here what highlights there were at the GOLDEN BILD der FRAU this year and what surprises and celebrities the award winners were happy about.

GOLDEN IMAGE of the FRAU Gala 2024

In a noble, shiny black suit, combined with a white shirt and a stylish bow tie, presenter Kai Pflaume warmly welcomed the 550 guests from show, business, sport and politics.

Kai Pflaume is moderating the GOLDEN BILD of the FRAU gala for the 17th time and explains with noticeable emotion why this event is so close to his heart: “That prominent people do not honor prominent people who have made a contribution to society, who do something Those who don’t ask questions at all, but simply act, that’s what grabbed me from the start – and that’s still the case today.”

In addition to the GOLDEN IMAGE of the WOMAN trophy, all prize winners received funding of 15,000 euros from the German Postcode Lottery.

Julia Becker, chairwoman of the supervisory board and publisher of the FUNKE media group, also praised the unique commitment of the award winners: “What impresses me incredibly about these women tonight is that they do things and don't complain. And that they are the kit that our society needs now. “

Pure gratitude: Tim Mälzer honors Mitra Kassai and her mission

“The world belongs to all of us, the young and the old.” That is the message of Mitra Kassai (51). It brings seniors out of loneliness. The Hamburg native launched the non-profit initiative “Oll Inclusive” and gives people aged 60 and over joy in life, encourages them and offers them special experiences.

The network award winner experiences a very special moment on stage: not only does TV chef Tim Mälzer honor her for her commitment, but three former GOLDEN BILD FRAU award winners also stand by her side to honor her efforts. But that's not all - Mitra Kassai is given a heartwarming surprise: Tim Mälzer invites her and her seniors to a meal together - and he himself will cook for her. A moving moment full of gratitude and appreciation!

Pure goosebumps: Tim Bendzko touches people with his song at the GOLDEN BILD at the FRAU gala

To dry the first tears of joy of the evening, Tim Bendzko warmed up the crowd with his song “Hoch”. The hit was tailor-made for the GOLDEN BILD at the FRAU Gala and is a reminder that real success is often associated with dedication and overcoming limitations. This year's award winners can also sing a song about that.

Olympic gold meets mother's heart

Elena Lierck (43) can hold two golds in her hands this evening: the GOLDEN PICTURE of the WOMAN and the Olympic medal from triathlete Laura Lindemann (28), who won gold as the final runner of the triathlon mixed relay in Paris and made sports history has.

Elena Lierck fights for children with Long Covid and ME/CFS. Her daughter Kalea (14) was in need of care after two corona infections. There is virtually no help for them and 140,000 other children. Elena Lierck wants to change that with her Dresden association “nichtGenesenKids eV”. She was also rewarded with a standing ovation from the guests of honor.

The special prize goes to...

Dagmar Schwan (44) from Saarbrücken, founder of the “Helden für Herzen eV” association, also experienced an unforgettable surprise: in the “Wonder Woman” costume, she thought she was surprising a sick child at a children's birthday party - but instead she found herself in one Spotlight.

With superhero visits, your club brings hope, courage and joy to seriously ill and socially disadvantaged children, like Vin (8) from Soltau, who has already been visited twice by the club. He and his twin brother Dean were at the GOLDEN BILD der FRAU gala to thank Dagmar Schwan.

The highlight of the evening: Dagmar was honored with a special prize and 10,000 euros in funding from the German Postcode Lottery.

Rapper Eko Fresh and cabaret artist Florian Schroeder celebrate this woman

Hilly Škorić is active in Bavaria as an anti-violence coach for “Hilf-Reich” and gives hope and perspective to teenagers from difficult backgrounds. At the age of 15 she got on a bad path, became a criminal and ended up in prison. There she had a son and fought her way back to life. Today she uses her own experiences to give young people a second chance.

There were plenty of words of appreciation from cabaret artist Florian Schroeder, whose father was himself in prison. Her project sponsor, rapper Eko Fresh, went one step further and gave her and her children tickets to his next concert.

Peter Maffay campaigns against cyberbullying

Anna-Lena von Hodenberg (42) from Berlin, founder of HateAid gGmbH, has made it her mission to make the Internet a better and safer place. With her organization, she supports people who are treated with hostility or threats online and actively fights against hate online.

At her side on stage: music legend Peter Maffay. He himself has already been a victim of hostility online and is therefore using his voice to advocate for respectful coexistence in the digital world.

GOLDEN IMAGE of the FRAU Gala: The Audience Award goes to…

With her tireless efforts, Heike Rath from Münster gives hope and a future - for tens of thousands of children and women in East Africa. Your organization “Light Ray Uganda” is more than just help, it is a symbol of humanity and solidarity. Together with local people, the organization has already built a clinic, schools and a children's home.

Social worker Mike holds the fort in Uganda and is an important pillar of local help. In a moving video call, he and several beaming children thanked Heike Rath for her immense commitment. His words got under her skin: he called her a mother with a heart of gold.

Now Heike Rath not only has this affectionate title, but also has the GOLDEN Image of Woman in her hands - an award that recognizes everything she does for so many people.

In addition, Heike Rath was also awarded the audience award. Associated with the prize: 30,000 euros, which will further advance her life-changing work. “I am overwhelmed to receive this award,” said the winner with tears in her eyes. “We can use the prize money to set up a care station for malnourished children.”

The check would be presented by Friederike Behrends, CEO of the Deutsche Postcode Lotterie.

Lisa Paus, Federal Minister for Family, Senior Citizens, Women and Youth, also praised the commitment of all award winners in her speech:
“Women in particular play a crucial role in many areas of society. In politics, science, art or – as seen tonight – in social matters. They advocate for equality, education, environmental and human rights and often have a major impact on positively changing societies. They often work in the background, but they do great things. Their voices and their actions are essential for a better future. Our better future.”

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