Elegant meets cool: the wet look will be a hairstyle trend in 2025 - that's what's important when it comes to styling

We know that a wet look can be super elegant. Along with an extravagant oneor jumpsuit it is a wonderful look for special occasions. The version of the wet look that will be popular in 2025 is also: pretty cool and surprises with a casual, not completely ironed finish. In keeping with the ongoing trend towards more naturalness – and also easy to wear in everyday life. What the hairstyle can look like now and what is important when styling.

Wet Look reloaded: the elegant, cool hairstyle trend for 2025

The Wet Look 2025 is suitable for everyday use and almost down-to-earth. In order not to be misunderstood: the hairstyle is of course still stylish and special, just not as stripped down and ultra-shiny as in previous years. What's also new is that the finish isn't necessarily greatsmoothmust be. It looks casual when individual strands fall over the face, which loosens up the hairstyle easily.

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Foto: Launchmetrics SpotlightSM

Paloma Wool, Spring/Summer 2025

With Paloma Wool, for example, the wet look is only hinted at, which is whyretains its airiness and does not lie completely flat on the top of the head. With Niccolò Pasqualetti, the wet look is shinier, but still casual thanks to the hair, which is very short on the sides. Duran Lantink's interpretation of the wet look has something of a holiday feel to it and looks as if you've tied your hair up after a few laps in the pool. Very unconventional and yet elegant.

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The wet look at Rokh is also a highlight: here, thanks to a middle parting, the hair is divided very accurately on both sides and frames ita. A very urban look, but one that should be styled carefully so as not to appear random. What is striking about the current wet looks is that they are all accompanied by very natural, subtle make-up. The eyes are almost bare, which creates an incredibly exciting finish.

5 tips on what is important when styling the wet look 2025

Before you work in gel or mousse for the typical wet finish, brush the hair once overhead so that itand then doesn't stick flat to your head.
So that the wet look looks cool and the hair doesn't become stringy: work in the styling product with a wide-toothed comb. This distributes it very evenly.
For a wet look suitable for everyday use: The wet effect is limited to the top of the head. The tips and lengths remain without product and look particularly casual when kneaded (!).
To make sure everything holds: Finally, fix the style with hairspray. This also makes the wet look more durable, because who knows how and where the day will end.
Hair should be blow-dried before styling. This is particularly important if you only want to partially style the wet look. If you want to carry the wet look right down to the ends, you can comb gel or hair mousse into towel-dried hair.

Products for styling the current wet look:

By the way: When washing your hair, it is best to first rinse it with clean water before removing styling products with shampoo. The hair then doesn't stick together as quickly and is easier to clean.