No way leads past K-Beauty! These are the 5 most exciting trends for 2025 - directly from Seoul

In addition to France and the USA, South Korea is one of the largest export countries for cosmetic products.K-Beautygrows unstoppable - through innovations andTrendsthat only conquer social media and then the world. This success story is driven by the Korean consumers themselves: their claim is high, they expect products and formulations that provide visible results. We took a look at Seoul and brought the latest beauty news with us: from the rediscovered-Trech substance up to, taper visually.

The inconspicuous-looking plant, which is known to us as a mugwort, has a long tradition in Korea: it is full of vitamins and antioxidants, has an anti-inflammatory effect and relieves menstruation and digestive problems. "Mugwort is part of everyday life in Korea," says Yepoda make-up artist andK-BeautyTrend expert Ham Kyung Sik. "We drink and eat it, use it for bathrooms and as an active ingredient in skin care. Due to its soothing properties, mugwort is suitable for every skin type, even the most sensitive."

If you run through the corridors of Olive Young, the most famous beauty store in South Korea, it is impossible to be the biggestK-Beauty-TrendTo overlook: Cushion Foundation as far as the eye can see. "As a K-beauty icon, its international popularity is growing unstoppable," says Mr. Ham. They are full of nourishing ingredients and are easy to use. "Gently dab with a make-up puff. The result: Dewy and radiant!"

In order to get closer to your wish to look as young as possible, many Koreans rely on a make-up look that can best be translated with "smiling eyes". For theK-Beauty-TrendAegyo-Sal is created with the help of a kajalstift, in a shade slightly darker than the skin color, the illusion of puffy eyes, which are supposed to remind of the voluminous face of babies. Caution: If you choose a color with gray stitch, you quickly look tired instead of fresh! This is how it works: smile, for the fold under thatto make it appear. Test them and then blend. Highlighter on Top ensures more dimension.

belongs inKoreato the beauty routine like brushing your teeth. In order to be able to refresh the protection against UV rays-about every two hours-a Sunstick is always at hand. If that is not enough or who is exposed to the sun for a long time, now use UV patches. The silicone stickers are glued to the particularly endangered parts of the face such as cheeks and forehead and act like a barrier there. Looks unusual, but is a highly effective measure.

Babies are not only the most popular style of style in the world of the world of eye make-upK-Beauty-Trends, but also at. Therefore, there is a magical line here that should not be painted over: "Apply the blush above the nose tip", make-up artist Ham Kyung Sik makes clear. "It only belongs to the upper edge of the cheekbones and extends under the eyes. This makes the face look round and fuller. The result is particularly visible if you have a rather elongated or oval face shape."