The table as a runway: More and more fashion labels are launching their own porcelain - and playing with their style codes

Today, fashion no longer just includes clothing and accessories. It has become a world that draws on all sorts of different professions. There is hardly a large fashion label that does not focus on homeware, scented candles, pets, food or even furniture. And thus expands its classic customer base and makes luxury more accessible. What used to be purely fragrances are now also pillows, sleeping masks, lighters or pasta.

Even houses that have previously been shy about designs beyond clothing and accessories are now venturing into lifestyle products. Porcelain in particular is the most popular way to start. Latest example:Prada. To this day, the Italian house has neither a scooter helmet nor a cashmere blanket. For this (after a nylon coat for dogs) four different porcelains, which play with the style DNA of the house in terms of decor and color. The iconic triangles dance as a pattern across cups and dessert plates. The well-known, deep light blue, which adorns everything from shoe boxes to blouses, is the basis of an entire collection.

AlsoLouis VuittonThis year has had its own porcelain that bears the house's graphic diamonds and circles. In blue and white, the decor is reminiscent of holidays on the Cote d'Azur, in gold it is reminiscent of the glamorous 1920s in Paris. As a base, the dishes ennoble even the most banal currywurst on them. Just like a statement accessory creates a simple or monochrome look - it's the same fashion trick.

With their tableware, Prada and Louis Vuitton are among the houses that have been relying on plates and the like for a long time. With their significant patterns on them, the connoisseurs reveal the company behind them: BeiAquazzuraFor example, flowers or palm trees decorate the fine bone china of the house. AtDiorthe iconic Toile de Jouy pattern with exotic animals or stars, which Christian Dior loved as symbols of good luck. AtThe Double JThe seventies-style graphic ornaments that otherwise adorn their kaftans and dresses were applied to the tableware. AtEtrothe well-known paisley pattern. And atHermesRopes and harness that play with the house's equestrian heritage.

Why is porcelain, of all things, on the radar of many fashion labels? On the one hand, it is the somewhat old-fashioned charm of porcelain. It still stands today for lasting values, for luxury and elegance. Several hundred euros for a porcelain plate seems more understandable than for one made of ceramic. And in keeping with fashion, in which nostalgia and an antiqued look have successfully characterized many collections for years, porcelain brings some vintage charm to the table.

On the other hand, it is due to food culture and hosting, which are increasingly influenced by fashion. Food artists like the New YorkerLaila Gohar, the Berliner Hannah Kleeberg fromwonderful.diningor the Viennese womanSophia Stolzesdo not understand food as pure nourishment. Rather, they see the potential to alienate it in a fashionable and artificial way. Clothes hangers are made from baguettes. Cocktail tomatoes strung into a pearl necklace. And cakes decorated with bows, which are big in fashion at the same time. Fashionable plates are the logical addition. Today, a table is understood like an outfit - the more sophisticated and special the details, the more admiration it ultimately receives.