One of the biggest trends last year was undoubtedly naturalness. Especially regardingand hairstyles, the trend could not be overlooked on the catwalks. At the heart of it all: celebrating what you were given by nature - and getting the best out of your skin and hair.
It goes in 2025Trend towards naturalnessfurther. ThePantone trend color of the year is: “Mocha Mousse”and is a brown tone that appears warm, fine and graceful. At the same time, it is also grounding, classic and reserved - and thus reflects the spirit of the coming year.
This is what the Pantone trend color of 2025 “Mocha Mousse” stands for.
According to the “Pantone Color Institute”, the color “Pantone 17-1230 Mocha Mousse” is intended to evoke the enjoyment of coffee,and cocoa and address the need for comfort. The color represents connection, harmony and security. So basically exactly what we all long for in 2025, both big and small.
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“[…] Harmony not only gives us a feeling of contentment, inner peace and balance, but also the feeling of being in harmony with our environment. It promotes a culture of connection and unity, but also the interplay of our emotional, mental and physical well-being,” said Laurie Pressman, Vice President of the Pantone Color Institute. And I claim: the more you live this well-being and the inner peace that comes with it, the less you feel the need to hide yourself behind elaborate make-up or aor a look that serves as protection from the outside. And the greater your personal desire for naturalness with yourself and what surrounds you.
3 ways to live out naturalness in a fashionable way in 2025
When it comes to fashion in 2025, naturalness doesn't mean that you just leave it out. Rather, you should choose carefully and thoughtfully. How this can affect your personal look:
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Foto: Launchmetrics SpotlightSM
Alexis Mabille, Spring/Summer 2025
1) Choose harmonious, natural color combinations
Natural colors work very harmoniously together and can create a calm, stylish and sophisticated look, especially when combined with a mix of different materials. The elegant restraint of the colors can also particularly emphasize extravagant cuts. Kallmeyer and Alexis Mabille, for example, demonstrate that it doesn't always have to be the same beige-on-beige outfits. In keeping with the current zeitgeist, the focus of these looks is on the charisma of the wearer. What could be better?!
These pieces can be easily combined with each other:
2) Style yourself for yourself
You can also see naturalness detached from colors,or materials that you choose. Namely, by styling what you wear primarily for yourself. What sounds so simple is not self-evident. At least I can say that there are occasions when I think about how others might like my outfit. In 2025 I would like to free myself from this even more. Ultimately, a look looks most authentic when it appeals primarily (and possibly exclusively) to the person wearing it.
3) Create a break between outfit and makeup
They love lush oneswith prints and bright colors - and are now wondering how you can follow the trend towards more naturalness? By creating a break in style and making the make-up very conservative with your outfit. The result is a modern and very stylish look!