In the running scene, the 740 sneaker fromhas long had cult status. Now the urban design with the reflective accents also ensures that thebecomes a real everyday all-rounder.
New Balance's 740 sneaker is comfort and style in one
In the early 2000s, New Balance running shoes were a popular jogging essential. No wonder, because with the Abzorb midsole, which absorbs shock and provides optimal cushioning, it almost feels like you're walking on clouds. This autumn the 740 will be released in a new edition, combining comfort and style.
The 740 is not just a reinterpretation, but a rediscovery of what made the original so special. We've retained the essence of the 740 to ensure the new model offers the same comfort runners have valued - but this time in a design that fits perfectly into a modern wardrobe.
Brian Lynn, Global Vice President of Lifestyle bei New Balance
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Sneaker als absolutes Trend-Must-have
are absolute staple pieces and give every outfit a touch of casualness. With its Y2K aesthetic, the 740 is absolutely on trend and goes well with both cool jeans and elegant onesto create a break in style. Theis available in different colourways, which enables versatile combinations.
Sporty spirit in everyday life
From localabout ambitiousto digital jogging apps – running is trendy! New Balance takes up the spirit of the times and makes it possible to bring a sporty spirit into everyday life with the 740 sneaker. This gives you the feeling of freedom - without any beads of sweat, we promise.
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