Dear reader, you want to know what the term "e-commerce article" is all about and above all what this labeling means? Then you are right here! We want to explain to you briefly and easily why this label is above our articles.
The labeling as a "e-commerce article" should signal that you receive specific editorial purchase advice and that we benefit economically from your purchase.
How does e-commerce take place on Elle.de?
We not only inform you about new trends, but also integrate suitable trend products into our articles. In almost all of our articles you will also find corresponding shopping links and can thus buy parts of different dealers and brands. If you do this, we get a small commission from the respective shop or the respective brand because we have drawn your attention to the product. After all, they would never have discovered their new favorite part without us!
Is Elle.de paid by brands to show products?
That happens, but these articles are then clearly marked with "display". In all other articles, on the other hand, the editors are completely free in their theme and, if necessary, product selection. In these articles you will only find parts in these articles that have made it into articles because we think they are beautiful or find value for other reasons.
Why are some articles labeled as "e-commerce articles" and others not?
We only report on a trend and show you many different products that correspond to this trend, we do not identify this article with "e-commerce articles". Here your interest is clearly in the foreground. We often recommend a very special product. For example because we find that this product best represents the trend or because this product has by far the best price-performance ratio. We then mark these articles with "e-commerce articles" because the focus is on the shopping aspect. Of course, what you buy in the end is of course up to you.