The festive season is the season of big emotions - Pandora makes it unforgettable with the Holiday 2024 campaign. The focus is on the Be Love Spirit, a powerful attitude that goes far beyond gift-giving and connects us through the transformative energy of love. To carry this message to the world, Pandora has assembled an impressive line-up of stars: Global Brand Ambassadors such as the actress Pamela Anderson, the singing duo Chloe and Halle Bailey and the models Agyness Deyn and Jocelyn Corona multiply the appeal of the incomparable pieces of jewelry. The campaign is inspired by the festive themes of light and love and combines glamorous highlights with deep meaning. The motifs couldn't be more beautiful: This year we will be putting lots of hearts, stars and bows under the tree.
Pandora Moments: Where there is light, there is love
A piece of jewelry can mean many things - it preserves memories, symbolizes feelings or strengthens the bond with the person who gave it. “We wanted to capture the festive, joyful spirit of the season by harnessing the power of light in all its expressions,” explain A. Filippo Ficarelli and Francesco Terzo, the brand’s creative directors. The pieces from the Pandora Moments collection are pure light and bring a radiance to every face.
One of the leitmotifs of the collection is the Polar Star, which is a symbol of orientation and stability. He reminds us to always trust in our inner light, even when the path seems uncertain. Whether as a charm, necklace pendant or earrings, we give the Polar Star to those people who enchant us with their light, guide us and stand by our side in every phase of life. They are the fixed star that provides support even in challenging times and reminds us that true connections brighten our lives.
Pandora Timeless: sign of eternal connection
The jewelry pieces from the Pandora Timeless collection are radiant testaments to our most precious connections. Glittering hearts and bows go out for the people we love - they are our most beautiful gifts. With these visible signs of connection, we remind ourselves and those close to our hearts that love is the force that unites us all. It transcends time and trends – just like the designsPandora Timeless Collection, which make every moment unforgettable with their classic, luxurious style.
Don’t forget to celebrate yourself – for your strength and successes. A gift to yourself is a gesture of self-love that reminds us how valuable we are. So why not put your own name at the top of the gift list every year? Be Love.
Discover Pandora's new Holiday collection
Which pieces of jewelry would you like to seal the bonds of love in your life with? Discoverhereall the new additions to the Pandora Holiday collection!
