Used to haveMom and grandmaloved this cream! Back then, the brand's products were always used in the bathroom: whether as, body lotion or as an additive in the bath. For many, this brand stands for like no otherChildhood memoriesandNostalgia. Do you still know her?
In collaboration with the GermanActress Heike Makatsch as the new brand faceThe “Just Be Me” campaign was created by Fenjal. Makatsch himself grew up with the beauty brand Fenjal: “The smell of the Classic oil bath brings back childhood memories for me. I associate it with turquoise blue colored water that I played in the tub as a child. In this respect, for me Fenjal represents security, safety and warmth.”
This touch of nostalgia is carried by the tradition of the brand, which mom and grandma already appreciated. After all, the label has been around since 1962, which is longer than many of us even remembercan think. Actress Heike Makatsch has a clear favorite in the range: “I love the Sensitiv line with its body lotion, bubble bath and body oil. The smell is fresh and unobtrusive, and it feels mild on the skin. I like that!"
Makatsch associates special “me” moments with the campaign: “Just being me is not as easy as it sounds in a life full of challenges. In order to find out who I am, what I want, what I feel, it is important to continually create moments in which I turn my back on everyday constraints. Finding the time to really come to terms with yourself requires a clear decision. For your own well-being, in order to come to your essence, it is very valuable to allow yourself the space for this.”
This was achieved at the end of 2024Beauty-Label Fenjal,raising an impressive 50,000 euros through the sale of his creams and generous donations. This amount was ceremoniously handed over by Heike Makatsch in the form of a symbolic check to the Breast Cancer Germany eV organization in order to“Strong together against breast cancer” initiative“to support. A wonderful campaign with a powerful message!
