70s fashion: The most important trends and how we wear them today

70s fashion: The most important trends and how we wear them today

Vietnam War, oil crisis, feminism – these three keywords are enough for everyone to have a very specific decade in mind: The70swere characterized by a change in society. The young generation no longer wanted to be patronized and wanted to break away from state and parental constraints. The new self-determination should also be reflected in theModereflect – and what is experienced in thea major revival.

What clothes were worn in the 70s?

The rebellion against capitalism, violence and social paternalism began in the 1960s and culminated in the Woodstock Festival in 1969. The hippie movement reached into the70sin and came fashionably through flowing, bell bottoms, suede, crochet pieces and clogs. middle of the70sstarted the disco era. Instead of festivals, people now celebrated in clubs (Studio 54!) and wore clothes, metallic materials, flashy colors, psychedelic patterns and(by the wayDamen* just likeHerren*!). The message was similar: it was about freedom and love, about equality, about a place where you could party and dance, regardless of gender, skin color or sexual orientation.

Labels like Alberta Ferretti, Chloé, Etro and Isabel Marant reflect the style of the70srevived in their fall/winter 2024/25 collections with fringed jackets, mini skirts and flared trousers. Above all, Chloé's new creative director, made boho chic popular again by sending models down the runway in flowing chiffon dresses. The designer combined a ruffled blouse and clogs with flared jeans, and the look was also reminiscent of the Chloé girl70s, when Karl Lagerfeld was still responsible for the design of the French brand. The new version of boho chic looks so modern because playful elements such as flounces and delicate materials such as lace are worn in contrast to denim and leather. Instead of flashy colors and psychedelic patterns, designers are now relying on earthy and pastel tones, giving the romantic look a contemporary update.

DieModethat are in the70swas worn, currently fills theand stores – and looks extremely modern thanks to slight modifications and new styling variants. We show the most important key pieces for fall/winter 2024/25.

The bell-bottoms