22 hot bikini brands you should definitely know in 2025
The warm weather and the holiday season are now almost always within reach thanks to planes, trains, etc. That's why it's worth checking the different stores and brands thoroughly. As you probably know - time passes quickly and suddenly it's time to pack your bags and go. So that you can prepare for your well-deserved vacation in peace and in absolute relaxation, we have the best onesBikini-Markenpicked out.
No matter whether you just need a pair of bikini bottoms or a bikini top to have a complete bikini set at home, want to find out about the latest bikini trends, or click from one online shop to the next in search of a new bikini with the perfect fit - you've come to the right place.By the way:We also included swimsuits and all kinds of beachwear. So no one goes away empty-handed here.
Top 5 bikini brands for every style & budget
- Celebrity-Favorit: Frankies Bikinis
- Minimalistische Swimwear: Skims
- Florals, Florals, Florals: Zimmermann
- Best for your budget: H&M
- Largest selection: Asos Design
Wearing a little piece of “celebrity” – these are the bikini brands of the stars
Nothing makes you feel inspiration and FOMO at the same time like a celebrity vacation post on Instagram. However, the way you can share in a bit of the vibe is through swimwear. Brands that end up in the stars' walk-in closets are:Hunza G(Chrissy Teigen and Rita Ora),Frankies Bikinis(Gigi Hadid, Hailey Bieber, Pamela Anderson and Sydney Sweeney) and Norma Kamali (Miley Cyrus, Shay Mitchell and Kourtney Kardashian).
The 22 Best Bikini Brands 2025:
Swimwear is practically everyday clothing in summer. But it's not just July and August that are in season. More and more people are now deciding to escape the cold - whether within Europe or overseas. That's why we've picked out the best bikini and swimsuit brands and summarized them for you.
Hunza Gwas founded in the 80s and first gained fame with the low-cut mini dress worn by Julia Roberts in “Pretty Woman.” 30 years later the label was relaunched under the creative direction of Georgiana Huddart. The focus here is on high-waist bikinis and swimsuits made from figure-shaping seersucker fabric. Thanks to this stretchy crinkle fabric, which is characteristic of the brand, the models are suitable for all body types. Bright colors, simple silhouettes, round necklines, spaghetti straps and strapless - you're sure to find what you're looking for at Hunza G.
&Other Stories is one of your top places to go for fashion and accessories? Perfect, because then you will like the swimwear just as much. From simple swimsuits in timeless cuts and neutral colors to unusual bikinis in trendy designs, everything your swimwear heart desires can be found here. The coolest thing? The brand also offers long-sleeved tops and sarongs.
3. H&M
It goes without saying: The swimwear fromH&Mis really good, especially if you don't want to spend a lot of money but want it to look like you did. Everything is always on trend, because if H&M can do one thing, it is picking up new styles at lightning speed, implementing them and adding them to our shopping carts. This means: If you are looking for a classic triangle bikini, you will find it just as much as if push-up bikinis are the shopping goal.
Loved by Hailey Bieber and Gigi Hadid, Californian swimwear brand Frankies Bikinis focuses on color, Y2K-inspired patterns and playful silhouettes. The“Gemma One Piece”was last year's bestseller after it was worn by Sydney Sweeney in her role as Cassie in "Euphoria." The result was an eternally long waiting list. You are now saving this.
A beachwear wardrobe without Calzedonia? Almost impossible. The Italian brand has been accompanying many of our summers for years. Either you have been a loyal customer for ages or you could watch your own mom choosing and shopping for swimsuits and bikinis for your vacation. What we particularly appreciate about the brand are the super affordable prices combined with good quality that lasts a long time.
Wherever you're enjoying the sun this summer, Arket swimwear can't be beat when it comes to styles that look way more expensive than they actually are. All pieces are made from recycled materials such as used PET bottles. The recycled polyester yarn helps reduce waste products and reduce the use of petroleum-based raw materials. Creased fabrics, color blocking and asymmetrical necklines galore - a paradise for minimalists who still don't want to miss out on that certain something when it comes to design.
Asos Design is a safe choice for swimwear. The swimsuits and bikinis are trend-driven, affordable and delivered within a few days or the next day (thanks, Asos Premium). The online retailer's own brand offers almost 1,500 products - including bandeau bikinis, underwired bikinis and push-up bikinis - and sophisticated filter options, but many of them are sold out quickly. So despite the huge selection, you don't have to waste any time here.
Boden is a long-time favorite of the fashion world when it comes to understated style with a touch of designer chic (without a lot of decimal places on the price tag). This season they've picked up on all the hot SS23 trends without being too flashy. We recommend Boden swimwear especially if you love a lot of patterns and retro.
Skims can do more than just shapewear. Of course, you know that Kim Kardashian's brand also offers underwear in the form of bras and bottoms, loungewear and pajamas. There is now also swimwear, and it promises exactly the same as all other categories - a large selection of models in different designs to cover all body types, cup sizes, skin colors and personal style preferences. Above all, it is recommended to get the one missing bikini bottom and neutral bikini tops from Skims to complement what you already have at home.
Faithfull the Brandwas founded in 2012, and while the label quickly became known for feminine summer dresses, don't forget their in-house swimwear. The brand works closely with artisans in Bali and places great emphasis on sustainability and conscious practices. Our personal design highlight? Tie details in the form of bows such as the bikini duo “Sol” and “Costa”.
Totême is a Scandinavian brand founded by Elin Kling and Karl Lindman, characterized by simple silhouettes, muted colors and sustainable fabrics. You know: pieces that you love and will wear for years. And who says that “Quiet Luxury” is just everyday clothing. Swimwear can also be a long-lasting luxury.
Our first thought? Sofia Richie Grainge on her honeymoon. Lisa Marie Fernandez's swimwear will ensure you vacation in 2023 with ultimate style AND support because these designs fit like a glove. Particularly noteworthy are the bound stretch fabrics, ties and V-necks. We immediately fell in love with the elegant pieces because even if they are a little higher in price, you are simply buying quality here.
French label Eres has more than 40 years of experience in the art of swimwear design, and we can say with certainty that you're not only investing in a piece of beachwear history, but also in a swimsuit or bikini that will stand you out will accompany countless vacations.
Norma Kamali has over half a century of experience in the fashion industry, and her swimwear reflects the neon tones and playful prints we know and love from her core collections. But that's far from everything. Another design detail that particularly characterizes the label's swimwear is draping. If you like to highlight your curves, then these are the pieces for you!
At Solid & Striped the name says it all. Solid colored printed one-pieces and bikinis of exceptional quality. Who says knits don't have a place at the beach or pool? The brand proves us wrong, because the woven look finds its way onto all kinds of beachwear - from classic bikinis to beach dresses.
Jade Swim, a swimwear brand founded by fashion editor and stylist Brittany Kozerski, proves that simple swimsuits in bold tones and beautiful colors don't have to be boring. Crafted from quality Italian materials, signature styles range from crewneck one-pieces to bikini tops with shoulder details. A case for minimalists who never want to do without color.
The luxurious bohemian collection from Zimmermann is intended to awaken wanderlust and contains everything a dreamy beach wardrobe needs. Complex designs, exciting prints and lots of accessories take precedence here. We recommend this swimwear brand especially if you are a big fan of feminine cuts. In other words: ruffles, bows, lacing and hardware details in gold and silver.
For anyone who loves boho style but never wants to miss out on trends, Anthropologie's swimwear department is the absolute right place. Here you have to have the courage to use print and color, but at extremely affordable prices. No matter whether it's a new piece for your summer vacation or swimwear for your capsule wardrobe - you'll find it at Anthropologie.
Y2K on the beach or pool? No problem at allUrban Outfitters. In addition to its own brands such as “let's frans”, swimwear brands such as Frankies Bikinis and Jaded London are also offered. So if you're looking for bikinis and swimsuits that are ruffled, ruffled, or sparkly, then definitely scroll through Urban Outfitters. Plus: There is a range of accessories for the perfect beach look, such as sunglasses, tote bags and hair accessories.
The Australian bikini brand Seafolly is one of the pioneering labels when it comes to swimwear. Since 1975, we have been providing you with bikinis, swimsuits and everything you need for your beach or pool outfit. How can you imagine the range? A literally colorful mix of absolute classics in well-known cuts and popular colors as well as exciting cuts and patterns.
Are quality, craftsmanship and tradition important to you not only in everyday clothing, but also in swimwear? Then Maryan Mehlhorn is the right address for bikinis and swimwear. The premium brand was created on the basis of a lingerie label in the 1970s and stands for models that are particularly figure-flattering due to their elastic material. By the way, production takes place in the studio in the south of Germany.
Lascana impresses with functional, high-quality and beautiful swimwear that is not only good for the wallet, but is also far ahead of some other brands when it comes to size range. No matter whether you have a small or large bust, a lot or a few curves - you are guaranteed to find what you are looking for here. The range of colors, cuts and patterns is incredibly large.
Are expensive bikini brands automatically good bikini brands?
The answer to the question right at the beginning: No! As with everything in life, whether fashion, beauty or, price does not equal quality. Personally, we love buying our bikinis and swimsuits from high street favorites likeH&MorCos. Why? These brands, similar tooAsosor&Other Stories, pick up on trends incredibly quickly, and so you can get a piece that is reminiscent of designers quickly and relatively cheaply. But that doesn't mean you should never invest in swimwear. If you can't get a particular model out of your head because the color, cut and material are simply perfect, then we can only advise you one thing: buy it.
As always, several factors come into play when making a purchase decision. Your budget, your style and your concerns for the brand itself are all things that need to be taken into account. Do you just want to try out a style? Then feel free to check out the high street brands, because even if the piece isn't ultimately what you wanted, you haven't paid a fortune. However, if you know exactly the cut that flatters your figure and makes you feel absolutely beautiful and confident, then it might cost a little more, because the money is almost certainly well invested.
Here is everything you need for vacation, sun, etc.:
