French Fashion Brands: 20 Best French Fashion Labels
It's not just the fashion world that has a fascination for. Germany has also achieved “French Fever” because when French women wear it, it automatically feels effortlessly cool. But this is not just due to the big names in haute couture such as Coco Chanel, Christian Dior and Yves Saint Laurent. Even “smaller” labels have long since conquered fashion hearts - with high-quality materials for clothing, handbags, shoes, etc. as well as with styling that has an incomparably timeless touch.
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5 French fashion brands for 5 styles
What is French fashion?
Beret, aand red lipstick? Of course, the French style is much more than this common stereotype. For French women, their looks are about being elegantly casual and maintaining their individuality and femininity in a natural way. French fashion is therefore flirty and playful without trying to be aggressively sexy. The basics of a typical “French wardrobe”? A classic trench coat, a wrap dress, perfect blue high-waisted jeans and nice high heels.
The 20 best French fashion brands
When it comes to fashion, France is clearly ahead. No other country in the world has fashion so firmly anchored in its DNA and offers more famous designers and more luxurious labels - after all, we all know names like Chanel, Louis Vuitton, Dior and Hermès. But it's not just the large traditional houses that shape French style with their collections.
1. Sézane
Sézaneis inspired byand all the people who live in the French capital. Each collection is intended to fashionably represent the essence of French women's everyday lives in an authentically playful way. And not just with clothes, by the way. In addition to knitwear, which has now achieved cult status, cotton shirts and minimalist basics, the brand also offers high-quality leather accessories. All in all, it's clear proof that Sézane is one of the best places to go for minimalist French chic for a reason.
2. LouLou Studio
Because the Parisian influencer Chloé Harrouche searched in vain for the perfect knitwear, she simply founded her own label:LouLou Studiois characterized by restrained colors and classic cuts and provides us with the most beautiful and at the same time most elegant wardrobe essentials. The silhouettes are often wide and flowing, which makes the designs particularly comfortable and skilfully accompany us through everyday life. By the way, the fashion favorites of Camille Charrière, Linda Tol & Co. include the loosely cut sweaters and coats - we'll update our wish list.
3. Jacques
The French hype brand par excellence: designer Simon PorteJacqueslearned his craft in a self-taught way and founded his label, which bears his mother's maiden name, in 2009. The combination of rebellious design, asymmetrical silhouettes and lots of feel-good colors finds fans worldwide. Influencers and stars love Jacquemus' designs - especially the cute ones“Le Chiquito” Mini-Taschenalways go viral.
4. Isabel Marant Étoile
The fashion ofIsabel MarantLike no other, it stands for the typical French bohemian style. With their slightly cheaper second lineIsabel Marant Etoile, which was founded in 2000, the French designer is aimed at a younger audience who likes things uncomplicated and casual: dresses and jackets with loose silhouettes and detailed patterns, tiered skirts, casual sweaters and playful blouses are typical of the label.
5. Sandro
Sandrois aimed at urban, young women who rely on understatement and like to play with contrasts. The label was founded in 1984 by creative director Evelyn Chetrite, who grew up in Morocco and expresses her childhood memories of strong colors in her fashion. Each collection offers modern, unconventional designs combined with understated French chic. Starting with the first boutique in the Marais, Sandro quickly established itself as an international brand with stores worldwide. In addition to ready-to-wear collections for women and men, the range also includes accessories, glasses and shoes.
6. See by Chloé
See By Chloéwas founded in Paris in 2001 as a casual second line of the French luxury brand Chloé. The brand presents a similar romantic design aesthetic to its well-known sister label and combines colorful designs with folk elements for a slightly younger target group. What we particularly love: the flowing dresses with ruffles and eyelet embroidery, the many floral styles and the cool bags and shoes.
7. Friend Paris
Young, cool and carefree: Designer Alexandre Mattiussi leaves his mark with his labelFriend ParisThe boundaries between women's and men's fashion are blurring. The French fashion label, launched in 2011, initially started with men's fashion - since 2018 you have also been able to shop styles for women at Ami. Relaxed tailoring in the form of cool blazers, trousers and coats as well as casual oversized silhouettes are the brand's trademark.
8. Maison Kitsuné
Kitsuné Houseis considered a French fashion brand dedicated to streetwear aesthetics. The most popular designs include not only cool sweatshirts, but also classic T-shirts with brand logos. By the way: Maison Kitsuné is not just a fashion brand, but also a music label - both were founded in 2002 and already have a large fan base.
9. May
The nameMayais the combination of the initials of the first names of people who are of great importance to the founder Judith Milgrom. In 1998, the French designer decided to create fashion for working women that would move between the luxury and fast fashion markets. Feminine silhouettes and unconventional designs are typical of the label, whose fans also include style icons such as actress Mélanie Laurent, model Inès de la Fressange and singer Vanessa Paradis.
10. Musier Paris
An influencer label that fashion fans should definitely know isMuseer Paris. The blogger Anne-Laure Mais Moreau aka Adenorah is behind the French brand. The good thing: If you like her style, you'll find exactly that at Musier: slim-fitting cardigans and shirts, playful dresses and high-waist trousers and skirts.
11. Ba&sh
Ba&shis one of the labels that want to combine luxury and affordability. The brand was founded in 2003 with the aim of providing women around the world with the "ideal wardrobe". The collections should be effortlessly beautiful, comfortable and elegant at the same time, and always flatter the female body. What we particularly like are the brand's jeans, sweaters and shirts.
12. Roseanna
Originally beganRoseannaas a swimwear brand, but quickly developed into a versatile ready-to-wear label - fortunately, because we wouldn't want to be without the French fashion brand's playful yet modern dresses. The collections focus on soft elements, sophisticated details and a touch of coolness. If you like to combine floral maxi dresses with white sneakers and love both ruffled blouses and casual jeans, you should definitely keep Roseanna in mind.
13. The heel
Oversized collars, voluminous ruffles and lots of color: the French brandThey heelis très chic and gives every wardrobe a good dose of glamor - but never without the necessary touch of casualness. Anyone who loves the combination of modern cool and fashionable sophistication should definitely take note of the French fashion brand. By the way: Patou was founded in Paris in 1912 by the successful fashion designer Jean Patou and has always been an integral part of French fashion.
14. Iro
AtIroParisian chic meets a real rock'n roll feeling: The French fashion label was founded in 2002 by the brothers Laurent and Arik Bitton. The two musicians were previously members of a rock band and quickly switched to the fashion industry. This background can also be seen in Iro's collections - the glamorous, rocky touch is recognizable in all designs, but especially in tops, jackets, dresses and accessories.
15. Sheme
The Parisian label has lots of favorite bagsShemeready: Since its inception, they have been among the favorites of many influencers and fashion professionals - no wonder, after all, there are not only many different colors, but also different silhouettes. First and foremost: the iconic model that bears the name “Raisin”. However, the French fashion brand now also designs shoes and a ready-to-wear collection and always focuses on a modern look.
16. A.P.C.
The French fashion brand's designs work well by French standardsA.P.C.(Atelier de Production et de Création), which was founded in 1987, is almost minimalist. Ready-to-wear for women and men as well as accessories with clearly structured silhouettes and neutral colors are typical of APC. The crescent-shaped “Demi-Lune” bag has long been a real bag classic.
17. Faith Connexion
Modern silhouettes and eclectic elements meet French design:Faith Connexionreinterprets fashion classics and gives them a touch of rock 'n' roll. The brand was founded in Paris in 2000 and quickly became one of the most popular streetwear labels - even stars like Rihanna and Beyoncé wear the French fashion brand's looks.
18. Claudie Pierlot
The fashion label founded in 1984Claudie Pierlotinterprets contemporary French style in a playful way: cute bows on blouses, vinyl miniskirts and swing coats are just as much a part of the repertoire as pretty summer dresses.
19. Blush
Behind Rouje is none other than It girl and street style star Jeanne Damas. In 2016, the French blogger, whose style is the symbol of typical French chic, founded her own fashion label. In addition to high-waist jeans, fashion fans will find plenty of silk blouses, denim skirts, playful summer dresses and ribbed shirts at Rouje at affordable prices. The popular designs often sell out quickly - but with a bit of luck you can find the best pieces from Rouje atCollective locker room.
20. Marcia
100 percent sustainable and 100 percent produced in France: that isMarcia. In addition to cool summer dresses, the young one haspretty cool ones tooin the range. Everything is made from Econyl, a recyclable fiber that itself was made from waste. However, Marcia can't just be sexy - high wearing comfort and versatility are the focus of all designs. Popular styles from the brand are often difficult to get hold of - fortunately, you can usually still find true Marcia treasures in second-hand shops.
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