Scandinavian fashion: You should definitely have these 28 fashion labels on your fashion radar
Minimalist, functional and reserved on the one hand, extremely edgy, unconventional and extravagant on the other. This is Scandi style. They manage it like no other fashion nationto reconcile these two seemingly incompatible poles in a completely harmonious way. And that's exactly what makes her personalized fashion so exciting: the play with opposites and the inimitable casualness of wearing them as a matter of course.
The most important Scandi brands at a glance
From fashion professionals to influencers to the international fashion crowd - everyone wants to go to Copenhagen Fashion Week. Nordic Fashion Week has found a place in the ranks of Milan, London and New York. Which Scandinavian fashion brands are showing their creations there and why you should shop them – find out more here!
1. See me
Always in tune with the times and extremely casual: the Danish labelSee meis currently one of the hottest Scandinavian brands. In addition to the cool wardrobe basics, creative director Ditte Reffstrup is known for the design of her extravagant ready-to-wear items such as dresses and skirts with eye-catching prints that can be combined in many ways and are particularly popular with celebrities, fashion influencers and editors are very popular. Ganni also has lots of cool sweaters, coats, jackets and T-shirts as well as accessories, shoes and lingerie in its range. Plus: The brand also does collabs again and again, like most recently with The North Face or New Balance, which resulted in cool sneakers.
2. Acne Studios
The epitome of Scandinavian cool (and great jeans!) and internationally best known of the Scandinavian brands is the Swedish labelAcne Studios. Founded in 1996 by Jonny Johansson, Acne Studios (short for “Ambition to Create Novel Expressions”) stands for high-quality basics and avant-garde fashion for men and women. Definitely always worth an investment: the label’s jeans, leather jackets and cardigans. The cool shoes and blazers from Acne Studios are particularly popular with fashion experts. Since collaborating with Kylie Jenner as a campaign star, the brand has made it to the top of the fashion world.
3. Totem
BehindTotemis style expert and former blogger Elin Kling, who specializes in elegant, luxurious basics for busy women. Her “uniforms”, as she likes to call her collections, can be summarized as follows: muted colors, purist cuts, the finest materials and the absence of any kind of frills.
4. Heliot Emil
At the Danish labelHeliot EmilThere are futuristic designs that rely on a monochrome aesthetic with technical details and break up classic pieces such as tops and blazers. Above all, the signature elements such as the large “HE” and silver-colored carabiners can be found in most of the clothing, which unmistakably bear the signature of the founders and brothers Julius Juul and Victor Juul. Here, Scandinavian minimalism is reinterpreted and experiments with form and function in every piece of clothing. To do this, they use, among other things, 3D printed elements that have a zero-waste claim and try to use technological practices to change the industry.
5. Filippa K
Minimalist, objective, high quality:Filippa Khas been the epitome of Scandinavian fashion since 1993. Founder Filippa Knutsson started her label with the aim of creating a curated wardrobe for women and men - timeless, durable and easy to combine. Classicand elegant blazers are just as much a part of Filippa K's range as uncomplicated tops, casual sweaters, jeans and cool sports fashion. You can build on anything. The issue of sustainability has also always been very important to Swedes: production is fair and environmentally friendly, and clothing is also recycled. By 2030, all collections should be 100 percent sustainably manufactured.
6. Tree and horse garden
The Danish designers Rikke Baumgarten and Helle Hestehave (in German: Pferdegarten) founded their label in 1999 after studying in Copenhagen and have been on the road to success for some time. Playful details on dresses, skirts or blouses as well as high-contrast designs and eye-catching prints on jackets and coats are part of the typical style of the Scandinavian fashion labelTree and horse garden, which is very popular among fashion fans worldwide.
7. Saks Potts
The two Danes Barbara Potts and Cathrine Saks don't have much to do with the supposedly typical Scandinavian minimalism. The fashion that the two designers have been producing for their Copenhagen label since 2013 is extravagant and very colorfulSaks Pottsdesign - including mainly colorful coats and jackets, but also occasionally trousers, shirts and accessories.
8. Rains
Founded in 2012, Rains is a modern lifestyle rainwear brand that creates waterproof designs for fashion-savvy men and women. Influenced by Scandinavian tradition, Rains takes an uncompromising approach to simplicity rooted in both functionality and practicality.Rainsis of the opinion that proper rainwear does not have to come at the expense of well-thought-out design. Rather, rainwear, bags and accessories are designed to withstand the stormiest weather conditions while looking trendy.
9. Stine Goya
Colorful fashion, eye-catching prints and statement silhouettes that put you in a good mood and allow the wearer to express their personality: that isStine Goya. The designer founded her eponymous label in Copenhagen in 2006 and is now one of the highlights of the Scandinavian fashion industry. If you are looking for an extravagant sweater, shirt or dress, you are guaranteed to find it at Stine Goya. By the way: The label (like many other Scandinavian brands) attaches great importance to sustainability.
10. Remain Birger Christensen
According to designer Denise Christensen, the creations are byRemain Birger ChristensenThey are real wardrobe classics that you can have in your closet for years and wear again and again. Each piece of clothing created by the Copenhagen concept store can be combined with each other to create a “seasonal uniform”. The collections include cozy knitted sweaters as well as smart individual items. Well-known fashion influencers such as Linda Tol and Pernille Teisbaek have been fans of the brand for a long time.
11. Rotate Birger Christensen
Smarter move: The Danish fashion label Birger Christensen brought the two influencers Jeanette Friis Madsen and Thora Valdimars on board as designers (and free PR). It came about like thisRotate Birger Christensen, which offers great statement dresses for day and evening.
12. Malene Birger
Malene Birgerstands for female and adult Scandinavian fashion and delights its customers with feminine styles, clear lines, elegant cuts and unusual details and materials - yet the collections are (typically Scandi) extremely easy to wear. The Scandinavian label's dresses, sweaters, shoes, coats and jackets are particularly popular in fashion circles. Good to know: Malene Birger founded another label, Birger 1962, in 2014 and is pursuing her passion for interior design and art.
13. Stand Studio
If you are looking for a real statement coat or jacket at an affordable price, you should definitely visit the online shopStand Studiostop by. Since Nellie Kamras founded her label in Stockholm in 2014, Stand has been the epitome of extravagant outerwear made of leather and (fake) fur and is worn up and down by Scandinavian fashionistas. The collection has now been expanded to include accessories, trousers, skirts and tops - but the colorful coats and jackets remain the Swedes' favorite.
14. Cecilie Bahnsen
Art on the body: The Danish fashion label from a designerCecilie Bahnsencombines couture craftsmanship with sculptural silhouettes in its collections, reinterpreted for a contemporary audience. Cecilie Bahnsen already gained experience with Erdem and John Galliano, which can also be seen in her fashion. Femininity and volume play a major role in every dress, skirt or shirt, and each garment is also made by hand using traditional techniques.
15. Samsøe Samsøe
Samsøe Samsøewas founded in 1993 when brothers Klaus and Preben Samsøe opened a small shop with the same name in the old “Latin Quarter” district of Copenhagen. Originally they only sold jewelry, but the label soon expanded to include premium t-shirts. In 2000, Peter Sextus and Per-Ulrik Andersen took over the brand and transformed it into an international fashion house focusing on modern clothing, jeans, shoes and accessories for men and women. With a nod to its Scandinavian heritage, Samsøe Samsøe is defined by a wearable aesthetic that combines typical Nordic minimalism with stylish street style pieces at affordable prices.
16. Rodebjer
After being asked several times about her self-designed outfits, Carin Rodebjer decided to found her own label in 1999 and make her wonderfully relaxed designs accessible to a wider public. The Swedish designer feels inspired by both her adopted home of New York and her hometown of Stockholm. The designs ofRodebjerare feminine and suitable for everyday use: casual suits, sweaters, kaftans, dresses and kimonos can be easily styled from day to evening mode.
17. Gestures
by gesturewas founded in Denmark in 2008 by Sanne Sehested. The label stands for fashion with clear lines, feminine cuts and a certain rock 'n' roll attitude. Reduced colors and minimalist cuts meet colorful prints to create the brand's exciting and distinctive look.
18. Tiger of Sweden
The history of the traditional Swedish labelTiger of Swedengoes back over 100 years. It all started with off-the-rack men's suits. The founders Marcus Schwartzman and Hjalmar Nordstrøm then produced uniforms for the Swedish army. The label has managed to free the suit from the office and make it suitable for everyday use as a relaxed, elegant piece of clothing. Tiger of Sweden is often mistakenly perceived as a classic men's outfitter, but today it also makes Scandinavian clean chic for women, including cool dresses, skirts, sweaters and shoes. Plus: a great timeless jeans collection.
19. House of Dagmar
Behind the brand founded in Stockholm in 2005House of Dagmarare the sisters Karin Söderlind, Kristina Tjäder and Sofia Wallenstam. The three have pooled their individual fashion backgrounds and have since run the label together, which was named after their grandmother Dagmar. Classic cuts and luxurious styles with a twist and attention to detail are typical of House of Dagmar. The centerpiece of every Swedish collection: statement knitted sweaters and one or two elegant dresses. In addition to Pernille Teisbaek, fans include Princess Sofia of Sweden.
20. Holzweiler
It all started in 2012 with luxurious scarves made of cashmere and silk - today the Norwegian label isHolzweilera fixture in the Scandinavian fashion scene. Since 2014, the creative team around Susanne and Andreas Holzweiler and Maria Skappel Holzweiler has also been producing clothing for men and women. There is a balance between uncomplicated basics and eye-catching statement pieces, and those responsible place great value on materials and quality for all items (as with the scarves).
21. Munthe
The Danish fashion label founded in 1994 and relaunched in 2014Muntheis one of the most sought-after Copenhagen fashion brands. Designer Naja Munthe's designs are known for her artistic hand-painted prints and her dresses with feminine silhouettes that exude an urban “boho flair”. Many Scandinavian influencers and fashion editors are fans and are often spotted in various pieces.
22. Henrik Vibskov
Anyone with a penchant for conceptual design is hereHenrik Vibskovin the right place. The abstract creations of the fashion designer, who also works as an interior designer and musician, are unconventional and live from the tension between architectural cuts and extraordinary prints and textures.
23. Second Female
The Danish labelSecond Femalewas founded in Copenhagen in 2010 and has been designing timeless, easy-to-wear essentials with clean lines for women ever since. The colors are usually delicate, the silhouettes are flowing, and the fabrics appear casual and elegant. Typical key pieces in the collections are feminine blouses, dresses and knitted pieces as well as skirts and trousers made of leather.
24. Stutterheim
Functional clothing can't be stylish? Are you kidding me? Are you serious when you say that! The Swedish labelStutterheimhas stood for fashionable and functional rain jackets and accessories since 2010, all of which are made by hand. In addition to classic, timeless designs for women, men and children, the Scandinavian label also repeatedly attracts attention through designer co-ops (for example with Marni or Band of Outsiders).
25. Summery Copenhagen
Hard to believe that the popular Scandi labelSummery CopenhagenIn 2011, creative director Cecilie Jørgensen had an acute outfit crisis: she quickly sewed two scarves with a keffiyeh print together to make a shirt for a night out with friends - et voilà: a new fashion label was born. In addition to the shirt in question, there are now various other tops, pants, dresses, jackets and kimonos in many different cuts and colors, but always made from 100 percent cotton. Summery Copenhagen has so far remained true to the striking Kufiya print, and fashion fans all over the world love the Danish label for it.
26. Becksöndergaard
BeckSondergaardwas founded in Copenhagen in 2003 with the vision of creating accessories for women who appreciate playful, individual designs that always allow for new styles. The brand quickly became known for its colors, contrasts and unique print patterns. Since February 2019, Becksöndergaard's design team has been under the direction of Katrine Larsø Jensen (formerly Baum und Pferdegarten), who has made the brand a destination for handbags, hair accessories and scarves.
27. J. Lindeberg
The Swedish label J. Lindeberg has its origins in golf and tennis. The label's designs for women and men are correspondingly sporty, but in keeping with the current zeitgeist they can also be ideally combined with jeans etc. in everyday life away from the greens and courts. It's no wonder that it's currently undergoing a real renaissance, as tenniscore in particular has been a hyped aesthetic in fashion for several seasons.
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