The best thing about Christmas is the children's eyes that light up when they find a present under the Christmas tree that they have longed for. You can read about what parents want to spend on average at Christmas to see their children shine.
Table of contents
- Current figures on Christmas presents for children
- What else is under the tree?
- How much can Christmas presents cost?
Many children's wish lists are long. Some even for a very long time. As a parent, ideally you shouldn't grant every gift request, even if you can afford it financially. Because, among other things, the gifts they receive lose their appeal.
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It's not at all reprehensible that parents dig a little deeper into their wallets for one thing or another at Christmas. Or is it? How much money do parents spend on average on their children's Christmas presents? And when does it become too much?
Current figures on Christmas presents for children
Something that the child wants, something to wear and a book, these are the resolutions of many parents when it comes to giving their child a present at Christmas. What actually lies under the tree is often something different.
AfterDeclarationsAccording to the Federal Association of Toy Retailers (BVS), parents in Germany plan to spend an average of 150 euros per child (between 3 and 12 years old) this year on toys under the Christmas tree alone. That's about as much as parents were willing to pay in the last two years. Back then, mothers and fathers planned out loudBVS press releasewith 148 euros per child.
So far in 2024, the toy industry has recorded a decline in sales of 3% compared to the previous year. But despite ongoing inflation, crises and wars, the BVS expects thatSalesfor toys around Christmas and parents will be digging deep into their pockets again this year.
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What else is under the tree?
The older children get, the less likely there are toys under the Christmas tree. Games consoles, smartphones, tablets or other electronic items, clothes or books are much more common under the fir greenery. And these things can also have a big impact.
A cell phone or tablet alone can cost 200 to 250 euros. It can therefore be assumed that the older the children receiving gifts are, the more parents spend. Then there are presents worth 200 to 250 euros wrapped under the Christmas tree.
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How much can Christmas presents cost?
How much money parents can and want to spend on gifts is of course individual. So there can be no amount X that can be described as too much.
When it comes to the question of too much, the child's reaction to the gift(s) is more important than a specific amount. If the surprise lies unnoticed in the corner after unpacking, the child will lack appreciation for this gift. Then it's clearly too much.
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To avoid a scenario like this, it is advisable to make fewer Christmas wishes come true, but to concentrate on the most desired ones. So if a child has been wanting a model car or a special jacket for many months, then this gift can safely be left under the tree and then the cost factor is not (only) the deciding criterion. This ensures that the child will definitely appreciate the gift.
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