Sometimes all it takes is a moment to fall in love again - be it with life, a new challenge or the feeling of being on the move. In a world where efficiency and functionality are often prioritized, we forget how much joy simple things like driving around town can bring. With the new Alfa Romeo Junior, the Italian automobile manufacturer invites you to rediscover this passion - for life, freedom and sustainable mobility.
Love of the city: Urban lifestyle that inspires you
The city offers endless opportunities for adventure and discovery. To get the most out of urban life, you need flexibility, comfort and a vehicle that reflects your lifestyle.
TheAlfa Romeo Junior, with its striking Italian design, is the ideal companion for your city life. Shortly after its market launch, it was awarded the “Design Trophy 2024” by Auto Zeitung1.
Its characteristic “Scudetto” radiator grille and the 3+3 full-LED headlights make it a real eye-catcher. The shortened rear ("Coda tronca") improves aerodynamics and offers more trunk volume - up to 415 liters, enough space for all your shopping, sports equipment or luggage for a weekend trip.
Sustainability: Love for the future
The way we live is changing, and with it the way we get around. Sustainability has long been more than just a trend – it has become indispensable. The fully electric Alfa Romeo Junior combines environmentally friendly driving with typically Italian driving fun.
With a combined range of up to 410 km2You are flexible in your everyday life and can also manage longer distances effortlessly. The quick charge function allows you to charge the battery from 20% to 80% in under 30 minutes - perfect for spontaneous trips or a quick charging stop while shopping.2
Combined values according to WLTP2for the Junior Elettrica:
Energy consumption 14.2-16.7 kWh/100 km; Co2-Emission 0 g/km; CO2-Class: A
But sustainability doesn't stop with the drive. The Junior's interior uses high-quality, durable and environmentally friendly materials that combine elegance with a sense of responsibility.
Pure driving fun – you are the center of attention
TheAlfa Romeo Juniornot only offers fun while driving, but also ensures that you as the driver are always the center of attention. Thanks to its low weight and best-in-class handling, you can enjoy precise driving dynamics and outstanding stability.
The Alfa™ DNA vehicle dynamics control and the direct steering ratio make every corner an experience.
The driver-centered cockpit ensures that everything is intuitively accessible: from the two 10.25-inch displays to wireless Apple CarPlay and Android Auto™. Strategically placed knobs and buttons allow you to quickly operate the automatic climate control, windshield wipers and all important functions so that you can travel comfortably and safely at all times.
And if you just want to relax at the end of a long day, the optional massage function in the driver's seat provides that extra level of comfort.
The driver's seat with memory function ensures that you sit comfortably in every situation, while the 18 or 20 inch alloy wheels underline the sporty character of the vehicle.
Learn to love again: rediscover passion and freedom
The new commercial for the Alfa Romeo Junior
In the new oneAlfa Romeo commercialFor the “Learn to love again” campaign, Pedro Alonso, known from the series “Money Heist,” shows what it feels like to be guided by passion. Not everything always has to be decided rationally - sometimes it is precisely this dedication that enriches our lives. Sitting in a car that not only looks good, but also stands for sustainability and innovation, can awaken exactly this feeling.
TheAlfa Romeo Juniorbrings this idea to the streets: love for the city, love for freedom and, above all, love for a sustainable lifestyle. Because mobility is more than just getting around - it is an expression of your personality, your lifestyle and your awareness of the future.
Alfa Romeo at FFF-Day
At this year's Female Future Force Day on October 12, 2024 in Berlin, Alfa Romeo was represented on a large scale in the wonderful outdoor area of the BCC Berlin location and in the best weather.
The Female Future Force Day is an annual event organized by the Funke Media Group in Berlin, which inspires and supports participants in promoting their professional and personal development in panel discussions, interviews, master classes and in exchange with those present. This year's event took place under the motto "Bridge the Gap" to develop solutions and show ways that can build bridges to a fairer, more inclusive world.
One of our highlights was that we were able to look at the Alfa Romeo Junior live and bridge the “caffeine gap” with delicious original Italian coffee.
When looking outside, the Alfa Romeo Junior immediately caught the eye. We really liked the sporty, Italian design in the typical Alfa Romeo red. When we looked into the trunk, we were very impressed because it is very spacious and yet the car still looks compact. We were able to sit comfortably behind the wheel and if we had been allowed to go for a spin (of course the car had to remain on site for everyone present), we would certainly have had fun.
Alfa Romeo also distributed delicious Italian coffee creations to the many people present. From Americano to latte macchiato and cappuccino (with either cow's or oat milk), you could try out the delicious hot drinks for free.
Sources:
1Winner in the “Small Cars/City Cars/Compact Import” category. AUTO ZEITUNG, issue 19/2024.
2Values according to WLTP. Actual range may vary due to numerous factors such as driving style, route, weather and road conditions, as well as the condition, use and features of the vehicle.
