We live in a time where the fashion and beauty industry celebrates women of a certain age and takes their needs into account. Therefore, there is no better time than the present to have fun with outfits and makeup. And summer is the best season of all! However, when it comes to makeup for mature women in summer, there are a few tips you should keep in mind to guarantee glowing and protected skin! Find out what these are in this article!
Make-up for mature women in summer – tips for healthy & radiant skin
In our opinion, the definition of great summer makeup for mature women is – light makeup with good products that doesn't try to hide your flaws, but really emphasize what you have. And since some things happen to our skin as we age that make us think it's harder to achieve a glowing look, we want to reassure you that it doesn't have to be that way! Think of this process as the perfect opportunity to shape your skin care routine so that you can enjoy your mature beauty. Here's everything you should know about makeup for older women in summer 2023.
Preparation is key
As mentioned earlier, it is advisable to wear light makeup in summer so that it lasts longer. But before you start applying your makeup, there are two things that are valuable additions to your routine. The first and most important step in caring for mature skin in the summer months is exfoliating. It helps refresh your skin and evens out your complexion. The second step that you cannot skip is moisturizing. Applying a moisturizing mask once a week after exfoliation will plump your facial skin and reduce the appearance of fine lines.
Apply tinted day cream or BB, CC cream
Tinted moisturizers do double duty – they hydrate and leave your skin glowing. However, they have the lowest coverage.
- Tipp: Choose a tinted cream that is slightly darker than your winter skin tone. Prep your face with a serum so your skin can best absorb the makeup you apply.
If you need a little more coverage than a tinted moisturizer (but a lighter product than foundation), a BB cream is your best ally. In hot weather or when you have hot flashes, foundation may feel heavy on your skin.
- Tipp: Apply the “less is more” rule when applying BB cream.
If you feel like BB creams are too sheer, try a CC cream. It gives you more coverage and corrects all skin imperfections.
- Important! Whatever foundation cream you choose, if it doesn't have SPF, always use a sunscreen under your makeup, preferably with a high SPF (50), and this applies not just to the summer months, but all year round.
Use a light powder and highlighter
Which makeup for wrinkles? Use a light powder to set the tinted cream and prevent it from running in the heat. Apply a small amount to your face. Remember that when applying makeup to mature skin, the “less is more” rule always applies. Applying more of the product will only accentuate your wrinkles more because it will settle on and around them.
Give your face more radiance with highlighter. Highlighting the highlights of your face will give you more expression. Use a cream highlighter and apply it only to the top of the cheekbones and eyebrows. Do not use it on the deep wrinkles as it will only accentuate them.
Makeup for Mature Women – Don’t skip the blush
Choose a color that suits your skin tone. For example, cool skin looks great with blush in pink and peach tones. Or if you're already tanned, use bronzer on the lower parts of your face to gently frame it and add definition. Apply a little bronzer to the chin, jawline and under cheeks.
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Emphasize the eyes, but don't overdo the brows
Would you like to make your eyes appear as big as possible? No problem! The first step is to comb them with an eyelash brush, starting from the root. After that, you need to choose the right mascara, which is a matter of trial and error.
The reason for this is that there are many thickening products that do not work for older women whose eyelashes have become thinner and more brittle. This leads to the fact that the eyelashes begin to clump after applying the mascara, and there is nothing worse than clumped eyelashes on a lady over 50. To avoid this situation, we recommend that you use a mascara with a flexible brush and with provitamin B5 that nourishes the hairs.
Now is also the time to dispel a long-standing myth: that older women should only wear brown mascara. This is definitely not true! On the contrary, a contrast betweenEye color and eyelineris an absolute must for good makeup for mature women. Plus, if brown isn't the right shade, it can damage yoursEyes tiredmake it look. Black, coffee-colored mascara, on the other hand, is suitable for everyone.
When it comes to eyebrows, you should focus on filling them out naturally. For this purpose, we recommend that you do not pluck them, but only cut them. However, if you have holes, purchase an eyebrow pencil in the right shade and use it to add light, hair-like highlights where needed.
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Eyeshadow is optional but highlights your personal style
While mascara and eyeliner are essential for beautiful makeup for mature women, eyeshadow is more of an accessory that enhances your personal style. However, proceed with caution. What do we mean by that? Now, don't just put the eyeshadow in the middle of the lid. Using a small eye brush, start at the outer corner of your eye and work your way inward, gradually lightening the color. This will give you a more open view.
For summer days, we also recommend that you choose the eyeshadow in a beige tone, which you complement with black mascara to create a contrast. For the evening, you can experiment with bolder colors. Then there is a much lower risk of your makeup running.
- Tipp: Pink, nude and gold shades look best with blue eyes. Darker skin and brown eyes can wear any shade. Green eyes look amazing with bronze, nude and brown tones.
Keep your lips moist and protected from the sun in summer
In summer, keep your lips moist and protected from the sun. For summer days, we recommend a lipstick in a nude shade similar to your skin tone or one that is a shade darker. Line your lips with a suitable lip liner and fill them in with your chosen nude lipstick. If you want to make your lips appear fuller, apply a colorless lip gloss to just the center of your lips.
For summer evenings, we recommend a thick, matte lipstick in a color that matches your skin tone.
Make-up for mature women – finish with setting spray
When you're finished, seal your makeup with a setting spray. This way you minimize the risk that it could get lost. Close your eyes, hold the spray at arm's length and spread it over your face. Be sure to clean the nozzle regularly to avoid clogging.
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