The new beauty trend: gourmet fragrances that smell irresistibly tasty for culinary delights

The water in our mouth runs together: the new perfumes smell of chai latte, Matcha, noodle soup and coffee! The so -calledGourmet fragranceDo not only make an appetite, but often trigger wonderful childhood memories and lots of nostalgic feelings. So far, the focus was on sweet and fruity fragrances that smell like marzipan ("Almond Suede" from Arquiste), Pistachieis ("Pistacio Gelato" by Kayali) or cherry ("Lost Cherer" by Tom Ford) and awaken craving on dessert Now also complex flavors into play.

Sixted herbs such as coriander, hearty things such as pasta soup or rice and bitter like "Thé Matcha" by Le Labo. The Vietnamese couture-fragrance house d'Annam celebrates all favorites of Asian cuisine with its perfume creations: Rice, Pho Breakfast (Vietnamese noodle soup), Matcha Soft Serve, Strawberry Mochi, Vietnamese Coffee and Japanese Whiskey. And Diptyque also successfully relies on the scent of rice with "L'Eau Paper". According to Lauren Goodsitt, Director of Beauty and Personal Care from the Mintel Marketing Agency, food trends now have a strong impact on the development of new fragrances. Even if they appear absurd, like soy sauce ("Jang" by Elorea)! It is only important that the culinary fragrance creation is balanced so that the fragrance does not hang too lush, heavy or sticky in the air. An olfactory wire rope act that succeeds with combined flavors such as musk and amber.

We have the first official gourmet fragranceThierryowe to. He asked the perfumer Olivier Cresp in 1992 to create a fragrance that was supposed to remind him of the Strasbourg fairs of his childhood. Cresp went to a supermarket, bought biscuits and the rest is history. "Angel", the perfume that he created for Mugler, is reminiscent of cocoa and cotton candy - mixed with jasmine and a huge dash of Patschuli. And was as successful as hardly any fragrance before! The perfume caused a flood of sugar-sweet scents in the 1990s. Until then the counter trend in the form of fresh, floral and airy scents (e.g. clinique "Happy" or Chanel "Chance"), the gourmet perfumes pushed out of the shelves for a while. Now they are back! According to the Perfumer & Flavorist industry service, the search for gourmand fragrances rose by 77 percent in 2024. And also on Tikkok, the appetizing.

A gourmet fragrance is simply said every perfume that stimulates the appetite with delicious flavors! However, there are often very concrete delicacies, desired favorite dishes, stories and anecdotes behind the individual creations. Maison Margiela "Replica Afternoon Delight" by Maison Margiela was created by master perfumer Carlos Benaïm, for example, to reproduce the aroma of a warm Madeleine from a French bakery in Tangier. His vanilla fragrance after freshly baked cookies is as olfactory realistic as it can only be a gourmet fragrance. And "La Baguette" byis inspired by the fragrance of bread sprinkled with butter and sprinkled with sugar (a favorite dish of the twin sons of Delfina Deletrez Fendi). The nice thing: every taste is provided!