Act 1 Campaign: Gracie Abrams is the face of Chanel Spring/Summer 2025

ThatGracie Abramsis one of the most exciting newcomers in the music scene, became clear at least since the 25-year-old was allowed to accompany Taylor Swift on her “Eras Tour”. But her excellent taste in fashion is now also causing a stir: she is the new campaign face for Spring/Summer 25 Act 1 Campaign. With her gentle voice and profound lyrics, the singer-songwriter is the perfect counterpart to the collection's expressive designs.

The choice of the new Chanel ambassador couldn't be more appropriate: Abrams' feminine, playful style harmonizes perfectly with the DNA of the French fashion house. She has already shone in breathtaking Chanel looks at some of her most important appearances, such as the Grammy Awards or the Met Gala. For the singer, Chanel means, as she puts it, “feeling completely in your own skin and creatively fulfilled.”

The campaign focuses on a modern, confident interpretation of Chanel style. Craig McDean cleverly captures the symbiosis of material, design and singer with his camera and under the artistic direction of the Oscar winnerPhotography, music and film are interwoven with each other.

A special highlight of the collection is the tweed baseball jacket, which blurs the boundaries between tradition and modernity with its sporty, elegant aesthetic. In combination with the Bermuda shorts, an exciting interplay of contrasts is created that reinvents the classic elements of Chanel. The house's iconic tweed jacket also has a casual look - combined withIt embodies casualness and style at the same time.

is spiced up in the new collection with a gentle quilted pattern. The diamond pattern is reminiscent of the iconic Chanel bags and adorns a dress, a jacket and an oversized bag. This gives the material, which tends to be rather coarse, a noble touch.

Of course, pearls should never be missing from a Chanel look, which is why the classics can be found in a modern version as delicate accents on tweed jackets, printed on denim or as timeless accessories that enhance every outfit.

When it comes to color, Chanel stays true to itself. Soft pink tones, sky blue and of course black and white looks characterize the palette of the collection, ensuring timeless elegance with a touch of freshness. Playful details such as bows or flower brooches give the designs a particularly feminine nuance. The Parisian label is starting the new year with an ideal resolution: a reinterpretation of itself without losing itself. We are now even more excited for spring, thank you Chanel!