H&M celebrates 20 years of designer collaborations with a limited pre-loved collection

H&M is celebrating a big anniversary? and fashion fans can rejoice! For 20 years, the label has been bringing the glamor of the catwalks into everyday life with its designer collaborations. Happy birthdayrevive this success story in a special way: with a limited pre-loved collection from the most popular designer collaborations of recent years.

The starting signal was given in 2004 when H&M launched its very first designer collection with Karl Lagerfeld. In doing so, the fashion house set in motion something that still shapes the industry today: exclusive designs from big names that are suddenly affordable for everyone. From Viktor & Rolf to Versace to Moschino and Stella McCartney? each collection was unique and sought after. These collaborations not only made high fashion more accessible, they also made fashion history.

For its 20th anniversary, H&M has come up with something special: an exclusive selection of pre-loved pieces from the most iconic collections of recent years is being reissued. Anyone who wasn't lucky back then can now take another chance and secure one of the coveted designer pieces. These second-hand treasures have been carefully curated in collaboration with Sellpy, an online vintage fashion marketplace, and other international vintage retailers. The perfect opportunity for anyone who wants to get their hands on a piece of fashion history!

What's special about this campaign: It not only stands for great designs, but also for sustainable fashion consumption. The Pre-Loved initiative is part of H&M's commitment to greater sustainability in fashion. Rediscovering vintage fashion instead of constantly buying new things is a stylish answer to the fashion of the future.

The pieces are available worldwide in limited drops both online and in selected stores? in Germany in the storeBerlin Mitte from October 30thandonhm.comfrom October 31, 2024.