Raw. Undefined. Playful. - With these three words, designer Bubu Ogisi describes her brand Iamisigo. Founded in her home country of Nigeria, she just won the Zalando Visionary Award at the Fashion Week in Copenhagen. A prize that promotes innovative approaches and wants to support young creative people in the fashion world.
In addition to prize money, Bubu Ogisi gets the opportunity to present her Spring/Summer 2026 collection this summer at Copenhagen Fashion Week. And the Nigerian heritage that makes up its designs in the fashion world.
Photo: Zalando
Winner of the Zalando Visionary Awards: Bubu Ogisi
Iamisigo: An innovative fire with roots in Nigeria
"I always prefer the look before the function," says Bubu Ogisi. This is exactly what makes your brand Iamisigo so special-and in addition to the other two nominated, you have raised the winning label of the Zalando Visionary Awards. This creates jewelry and handbags from Bubu Ogisi, made of tree bark clothes. Are these designs always so portable? Minor matter. It is much more important to the designer to discover the materiality of different materials, at first glance not to reveal what the texture is.
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Now, in the new cooperation with Zalando, it is important to find out how it can make this artistic idea even more accessible. "I want to tell stories with my fashion," says the designer. And sees Copenhagen as a suitable place: “The Copenhagen Fashion Week has a very fresh identity. It is derived from the extremes and will become even more relevant in the future, ”says Ogisi.
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Zalando Visionary Award: an award for innovation and sustainability
The Visionary Award from Zalando also embodies that fashion has to be much more than clothing. A jury from industry experts chose a winner during the Copenhagen Fashion Week, who*who thinks fashion newly includes sustainability as well as inclusion and innovation. Young talents are rewarded with prize money of 50,000 euros for the development of their label, but also with exclusive contacts within the industry and a show at CPHFW.
"Look forward to August, it will be magical," says Bubu Ogisi. The designer has one season for her debut collection at Copenhagen Fashion Week - for a line that meets her claim, but also fits the idea of Zalando in the future. Will you soon discover their glass accessories, jewelry designs and special materials of Africa on the streets of Copenhagen? You will definitely not be overlooked ...
