The Berlin Fashion Week is increasingly developing into a platform that not only sets trends, but also reflects social and sustainable questions. This season, the focus was on a new harmony - a connection between people and materials that goes beyond pure aesthetics. International guests, visionary designers and deep side events made it clear: fashion is not only the surface, but also tells stories, skills identity and political positioning and demands responsibility.
Odeeh: craft in action and a trip through the fashion history
A highlight of the Berlin Fashion Week was the studio installation of Odeeh. The label, founded by Otto Drögsler and Jörg Ehrlich, invited to their future store on Potsdamer Strasse and gave a rare look behind the scenes of the tailor's craft. Craftsmen sewing on site live on the latest creations - a statement for the value of fashion away from fast -moving trends. The conversation with Otto Drögsler was particularly impressive, who spoke about his time at Jil Sander and Karl Lagerfeld. He reflected the differences between the two fashion ends: Karl Lagerfeld had approved great creative freedom - everything was possible as long as it was implemented excellently. Jil Sander, on the other hand, pursued an uncompromising vision of her style, which could be challenging for designers if they did not identify with their aesthetics. This insight made it clear how very different approaches shape fashion.
Maximilian Gedra: Berghain as a stage for avant -garde couture
The show by Maximilian Gedra, which presented his latest collection at one of the most iconic places in the city - was spectacular. The designer, who is known for his avant -garde and sculptural aesthetics, once again demonstrated that Couture not only has its place in Paris, but also in the rough, unconventional atmosphere in Berlin. A very current moment shows that his creations cause a stir internationally: Lady Gaga wears his couture in her latest music video. This recognition from the pop culture underlines the extraordinary character of Dras Designs, which is characterized by dramatic silhouettes, opulent craftsmanship and an unmistakable manuscript. His show in the Berghain combined fashion, club culture and art into a total work of art - a statement for the new generation of German couture.
Backstage pass event: exhibition and conversations with depth
While the catwalks were shaped by opulent productions, Tonya Matyu and Kimyana Hachmann shout a place for reflection with their o ffi-oriented side event. Tonya Matyu, known for her fashion photography, exhibited work that documented intimate backstage moments - she has a look for the aesthetic details in a hectic backdrop. Fashion journalist and mentor Kimyana Hachmann moderated inspiring conversations and drawn attention to the central question: How can the fashion industry be designed transparently and fairer? Florian Müller was answered in terms of mental health, Vivien Wysocki gave an insight into the reasons for her internationally successful fashion brands - the tights from Saint Sass were already requested by Kendall Jenner and Kimyana Hachmann was launching her fashion journalist Masterclass, which will continue to position in the fashion industry.
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International perspective of Hanan Besovic
The fashion world lives from exchange, reflection and - last but not least - criticism. One of the most exciting guests in Berlin was Hanan Besovic, known for his Instagram account @ideservecouture with almost 500,000 followers. His humorous but competent analysis of the fashion industry shows that fashion criticism means a profound examination of fashion. With this attitude he took his eyes to the Berlin Fashion Week and, in an interview with Kimyana Hachmann, emphasized that he could not understand why the German fashion week is no longer supported and celebrated by Germans. He always comes up with a lot of criticism during his visit to Berlin, and he was fascinated by the collections, especially from Lou de Bètoly and Haderlump.
Crafts & upcycling: Lou de Bètoly defines Couture new
Lou de Bètoly provided an impressive example of the harmonious connection between people and material. Designer Odély Teboul presented her autumn/winter 2025 collection in the Clärchens Ballhaus - a show that combined upcycling and couture at the highest level. Vintage-Lingerie became sculptural bustiers, old brocade ceilings turned into evening dresses, and a mini skirt top set consisted of collected bicycle reflectors. Each piece unique, every detail handmade - a statement for sustainable craftsmanship in the high fashion.
Haderlump: Future of fashion from old Stoes
Haderlump, the Berlin label around designer Johann Ehrhardt, also impressively showed how the past and future can merge in fashion. With its designs made from Deadstock and recycled materials, the label set a strong sign for circular economy in the fashion industry. Haderlump presented himself not only at Berlin Fashion Week, but also internationally-for example at the Berlin Showroom on Paris Fashion Week and as part of the "New German" project on the Pitti Uomo in Florence.
Conclusion: Berlin relies on fashion with attitude
The Berlin Fashion Week has once again proven that it is established as a progressive platform for deep fashion concepts. Sustainability, craftsmanship and critical argument are no longer border issues, but central elements of the fashion scene. The future of fashion lies in the conscious connection of people and material - in a balance of aesthetics, ethics and innovation.
