Sport and empowerment: Femininity is redefined with the new Guess campaign

Strength, power, courage and beauty. The limits and importance of modern femininity are constantly changing, as well as ourselves. Nowhere is it clearer than in sports: whether on the career or on the climbing wall, women shape their future with unshakable ambition, extraordinary ability and the will to improve. For international Women's Day 2025, Guess celebrates female power with a digital campaign that focuses on some of the most promising athletes in Europe: the Italian sprint gold medalist Dalia Kaddari, the French climbing talent Oriane Bertone, the Polish Säbel-Goldmedal Medal Angelika Wator, Clara Fernández, which is over just 21 years already won 21 titles in the pole vault, Germany's aspiring star of rhythmic sports aerobics Darja Varfolomeev and Daryll Neita, the second fastest woman in Great Britain. For Guess, these six athletes are not only pioneers of a new understanding of femininity, but also the faces of the spring/summer collection 2025-from a brand that has focused on the strength and beauty of women for 40 years.

Guess Darja Varfolomeev has selected among the outstanding German athletes. A rhythmic sports gymnast who won Olympic Gold in 2024 and wrote history - and that at the age of 18. She is also reigning world champion in all -around and one of the most formative characters in her sport.

Darja Varfolomeev emphasizes that her sport requires a unique combination of strength and elegance: “The strength shows how easy we make it look for the audience - although it is actually incredibly difficult. Everything must be associated with elegance, because it should look effortless and beautiful, ”she said at the photo shoot for Guess's new digital campaign. With her success she inspires a new generation of athletes and shows that strength and femininity fit together perfectly. For them, success in sport is not only a question of the talent, but also the dedication and passion: "You have to work incredibly hard to keep improving, but in the end every hour of training pays off."

Her colleague, the British sprinter Daryll Neita, adds: “It is incredibly powerful to use his femininity in sport. You can be feminine at the same time, strong and brave. I think that more and more people really appreciate and admire when we celebrate women and show our strength. ”

The athletes, which Guess selected for the campaign for the International Women's Day 2025, are role models of this modern femininity. As gold medalists in their sports, they also represent the spring/summer collection 2025 of the label.

Dalia Kaddari, the Italian ambassador of the campaign, which is known for her preference for minimalist and versatile outfits, reveals her personal definition of style: “For me, fashion is a form of wordless communication. I like to wear clothes that is simple but still reflects my personality. ”

The spring/summer collection 2025 by Guess was designed with an eye for function and a dynamic, versatile soul, which is estimated by the six athletes who participate in the digital campaign. The highlights includedeep sitting jeans, stylish double -row blazer andLight trench coats:A perfect combination for the upcoming cool spring days, which is upgraded by the Sterling Silver jewelry collection by Guess.

The must-have accessory of the season:Lackleder-Slingbacksthat perfectly embody the concept of modern, versatile femininity of Guess.