Labels to Watch: You should know these 5 brands now

From fashion to interior to beauty: Which newcomer labels is it worth keeping an eye on? What kind of small - still unknown - brands did us particularly impressed? Here are five brands that impress us with their designs and their innovation spirit.

You should know these 5 great newcomer brands in 2025

1. Pia Hoff

... after completing her art studies in 2016, training as a glassmaker at the Zwiesel glass school. Hoff has been working as a freelance glass maker since the end of 2020 and creates individual favorite pieces, which is traditionally made of liquid glass at 1200 degrees. All of your work is minimalist, slightly playful individual pieces that are shaped freely by hand. Glasses, carafes,- All of this is available in a pastel palette from lilac to vanilla. Particularly innovative: the round wall candle holders! Tip: If you are interested in this special craft, you can register with Pia Hoff for one of your hot glass workshop in Willingen in the Sauerland.

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2. Ladneri

Trendsetters swear by this casual fashion brand. And Ladneri's fan base is growing bigger. Because it speaks around that the pretty pieces of Basics are for life. The designs are inspired by the lifestyle from Paris, Milan and Los Angeles, the quality is luxurious. However, there is a catch: the coveted classics-from knitted cardigans overto quilted vests - are always sold out quickly.

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3. The Glow

Anita Scheiba The Glow founded one of the first Clean Beauty pioneers in Germany. With the highest demands on purity and effect, her cosmetics line is about improving the complexion with the help of natural ingredients. Cold -pressed vegetable oils, creamy plant butter or botanical active ingredients from controlled organic cultivation have been shown to have positive effects on the skin and minimize the risk of intolerance. Our favorites: the refreshing eye serum and the Wonderbalm.

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4. Lunary

There are infinite dietary supplements. But there are hardly any micronutrients that are perfectly tailored to the needs of women. "It was clear to me that I wanted to do something about women and health," says founder Lea Lange about her current start-up Lunary. No sooner said than done. Together with scientists, has long worked on recipes that women in different phases of life - from pregnancy to the- supply with all the necessary micronutrients. The capsules and powder in Austria are produced.

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5. Vival.Studio

Kathrin Bommann is the face behind the fashion brand Vival.studio, which was founded in 2020. The former product manager and buyer in the fashion industry has fulfilled a personal dream with her own label. The style of her newcomer Brand is effortless: simple silhouettes meet small, special details and high -quality materials. Bommann relies on her intuition in her designs. And designed according to your own taste and very personal style.

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