Callum Turner (perhaps the coolest guy ever) becomes Louis Vuitton's new brand ambassador

Whenever a brand announces new brand ambassadors, it is a special moment. The person – usually prominent people in sports, culture or society – becomes the figurehead of the company and the face of the brand DNA. At Louis Vuitton, it is therefore very important that brand ambassadors really embody the maison's savoir-vivre. And that's exactly whyalso decided to appoint Callum Turner as the new brand ambassador. He's cool, he's hip, he's talented and he's the voice of a generation that wants to balance style and values. In short:Callum Turner is a good guy. We provide you with itnew brand ambassador for Louis Vuittononce before - even if you all already know him of course.

Callum Turner belongs to the group of international actors who, on the one hand, are incredibly talented and know how to captivate the audience in front of the screens, but on the other hand, they also know how to balance art, style and elegance. The new brand ambassador became knownthrough numerous engagements, for example through his role in the historical dramaThe Capture, dem Coming-of-Age-FilmQueen and Countryor the romantic comedyEmma– all celebrated, all critically acclaimed. Turner's big breakthrough came with his portrayal of Theseus Scamander inFantastic Beasts: The Crimes of Grindelwald. He has now also developed into a fashion icon, is one of the hottest guys in the world and, by the way, is also dating Dua Lipa. Life goals.

When selecting brand ambassadors, Louis Vuitton is always careful to find people who fit the Maison's lifestyle - and reflect its values. Just like Louis Vuitton itself, Callum Turner is a master of his craft and knows how to constantly slip into different roles and reinvent himself in the process. He is no stranger to challenges, they are what drives him. Callum Turner is charming, elegant and stylish, but at the same time authentic, ambitious and committed. Louis Vuitton also follows this credo, which is why Callum Turner is a perfect fit as the house's new brand ambassador. We can also support this collaboration for personal reasons: after all, the entire Esquire editorial team is big Callum Turner fans. You may have already noticed it at one point or another.