Louis Vuitton is bringing back the It bags we were all crazy about in the noughties

Louis Vuitton x Murakami: The It bags we were all crazy about in the noughties are back

Let's turn the clock back 20 years: to thisand dominate your own wardrobeand skirts the look. Going out on the weekend meant wearing blue eyeshadow and a thin scarf over your party top. Paris Hilton and Nicole Richie are, not just thanks to “The Simple Life”,dieIt girls of the noughties. Otherwise, “The Hills”, MTV or “Mean Girls” is playing on the television… and at the top of the wish list is the bag that pretty much every celebrity swears by:Louis Vuitton's co-lab with Japanese artist Takashi Murakami– directly recognizable by the characteristic colorful monogram.

Back to the here and now: Nicole and Paris are currently so popular again that their popular noughties show will soon be re-released. Fashion celebrates with thatThe look around hip jeans, party tops and the like is still “Mean Girls”.iconic(or should we say “fetch”?!)… And yes, probably the most succinct ones tooof the noughties are back on our radar.

The "Louis Vuitton x Murakami" Co-Lab celebrates its comeback

Around 20 years after the French fashion house first collaborated with the Japanese artist in 2003, then under the creative direction of Marc Jacobs, the collaboration is now being revived.

Back then we saw the playful models on supermodels like Naomi Campbell, singers like Jessica Simpson or of course the Hilton sisters.

The bags from the shared co-lab even had a moment in the cult series “Sex and the City” and on Regina George’s arm in the “Mean Girls” film.

Scene from “Mean Girls”

©Paramount/Courtesy Everett Collection

So it's no wonder that to this day hardly any other model is more associated with the noughties than the Louis Vuitton bag with a colorful monogram. The latter was, by the way, a minor sensation in the fashion world at the time: it was the first time ever that the traditional French fashion house had changed its characteristic monogram canvas.

This is what the new “Louis Vuitton x Murakami” pieces look like – and this is what Zendaya has to do with the collection

Louis Vuitton

Just like in the noughties, it's happening againsuch as the “Speedy”, “Alma” or “Pochette” set for the colorful makeover. In addition to bags, the 200-piece collection also includes belts, shoes, wallets, smartphone cases and even a skateboard with Murakami prints, such as the smiley flowers that are eponymous for the artist, as well as the rainbow monogram.

Impression from the campaign shoot with Zendaya

Louis Vuitton

And the face of the new “Louis Vuitton x Murakami” campaign? None other thantheIt girl of the 2020s:. It has been spotted several times in recent years with the vintage Murakami models - and now also with those of the new edition.

Zendaya

Getty Images

Zendaya

Louis Vuitton