Researchers have found that womendifferent after weight lossrespond to food marketing and advertisements. If you want to lose weight healthily, you should worry less about a yo-yo effect.
Lose weight healthily: Women pay significantly less attention to advertisements for high-calorie products
According to studies, almost one in two adults in the United States is overweight. One risk factor is food marketing. Many manufacturers often advertise high-calorie frozen foods. People with obesity are particularly sensitive to this and can end up in a vicious circle. You can only break out of this if you completely change your diet. In some cases, surgery is even necessary. The surgical procedure is called bariatric surgery and is a stomach reduction.
Researchers from Canada have good news for anyone struggling with excess weight. After weight loss, if it occurs after a stomach reduction, the test subjects found it significantly easier to maintain their weight. The researchers found that the participants responded significantly less to advertisements for calorie bombs and continued to eat healthily.
Obesity is not a mental illness
During the study, the researchers divided the participants into three groups. The first group was made up of patients whose stomach had been surgically reduced in size several months ago. The second group was the control group, which consisted of women with a healthy weight. The third group consisted of participants who were overweight but were not treated surgically. Women were shown advertisements that presented certain products as healthier than they really were. The researchers were able to determine that the overweight people reacted sensitively to the advertising, while the women of normal weight and the women who had undergone bariatric surgery did not react to the advertising at all.
The researchers point out that the response to high-calorie foods can be influenced by a healthy lifestyle. Conversely, overweight people are much easier to influence. It can therefore be concluded that obesity in itself is not a mental illness.
