Oversize collection, plus-size fashion, fashion for chubby people – there are many names for clothing from size 40. Most have a bad aftertaste. Those who wear these fashions do not conform to the contemporary ideal. They are too thick for the designs presented on the fashion show catwalks.
But stop! This is exactly where a rethink has been taking place for some time. It's not just department stores that cater to the general public that have recognized how valuable the wealthy target group is. Star designers and luxury labels are also increasingly relying on curvy models. These are just a few of the reasons why plus size fashion no longer has anything to do with tent-like covers far away from trends.
Image source: Studio Untold
The average German woman wears a dress size of 42 and not 34 or 36 like many models. The demand forT-Shirts, jeans and dresses in plus sizes or plus sizes is therefore large. The fashion industry has also recognized this. Current collections from relevant brands and online shops are designed specifically for chubby women, but are just as trendy as the normal fashion lines.
Image source: Studio Untold
Many of these retailers come together at “Curvy,” a trade fair for plus-size fashion. Alsothe young label Studio Untoldhas a stand there. The brand sells its trendy basics and it-pieces through an online store and knows that even strong women like to be fashionable and don't want to hide. The “Curvy” fashion fair will take place in Berlin from January 19th to 21st, 2016. Further information about this here.
Image source: Studio Untold
Back in 2010, the buxom singer Beth Ditto opened Jean-Paul Gaultier's fashion show. Last September she walked the catwalk for Marc Jacobs. In February 2016 the Gossip frontwoman now bringsa own collection– of course with pieces especially for full-bodied fashionistas. “I've dreamed of making real clothes for fat people my whole life. Clothes that are comfortable and cool,” says Ditto, describing her new venture. She received support from the experienced fashion designer Gaultier.
The luxury brand Louboutin has also recognized the reach that can be achieved with plus size. The French plus-size model Clémentine Desseaux was given a red lipstick from the label's beauty range - and posted her kissing lips clip on Instagram. Louboutin was so enthusiastic about it that he quickly made her the new face of the campaign.
Plus size model Tara Lynn for H&M
Sure, the Gisele Bündchens and Toni Garrns of this world and all the pretty angels from “Victoria's Secret” make a killing walking down catwalks and posing for cameras. But now her strong colleagues sometimes get more for their modeling jobs. Internationally successful plus-size models such as Ashley Graham, Tara Lynn, Robyn Lawley and Chloe Marshall receive a higher salary than many of their thin colleagues despite (or perhaps because of) their dress size of 42.
