Mercedes-Benz AMG developed the Mercedes-Benz Silver Arrow, a surfboard with a built-in telemetry system, specifically for surfer Garrett McNamara.
With Portugal's BBDO's latest project for Mercedes, the creative agency sets out to sponsor surfer Garrett McNamara to help him battle the big waves of Praia do Norte in Nazaré, Portugal. Since Mercedes diligently supports surfer McNamara on the roads, BBDO suggested that the luxury group also provide him with a vehicle for the ocean. What is meant is the surfboard of the Silver Arrow from Mercedes-Benz “Silver Arrow of the seas”. For the first time, Mercedes-Benz fitters, engineers and designers in Stuttgart are developing a surfboard with a telemetry system.
A high-tech surfboard
A transmitter in McNamara's wetsuit measures his surfing performance. The 'Silver Arrow' surfboard from AMG, Mercedes-Benz was specially tailored to McNamara's surfing style and developed for big waves. It was specially developed for the big waves that are typical of Nazaré, in the north of Portugal. The “Silver Arrow of the seas” has a telemetry system that can measure surfing performance. BBDO brought Mercedes-Benz assemblers, engineers and designers to develop this high-tech surfboard.
Surfboard for extreme athletes
For real water sports enthusiasts
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Design and technology for water sports enthusiasts
