Beauty resolutions for 2025: Focus on the essentials with Skin Minimalism

    A new year often begins with good resolutions: more time for yourself, less stress and perhaps even a more conscious approach to what really matters. It is precisely this focus on the essentials that takes effectum Skin Minimalismon. Instead of an endless care routine, this approach focuses on simplicity. It's about giving the skin what it really needs and highlighting its natural beauty. A minimalist reboot that perfectly matches the fresh energy of the year ahead!

    Fewer products, more effectiveness: This is what lies behind the skin minimalism trend

    We know minimalism primarily from the interior sector. And on the beauty shelf it also celebrates an emphasis on thoughtfulness: reduction to the essentials. Instead of using numerous products, the beauty trend is all aboutHealth of the skin and its natural radiancein the foreground. The goal is to strengthen and protect the skin with a minimalist care routine instead of overwhelming it with a lot of product layering and an excess of active ingredients. Typical of this approach are a few but high-quality products that are specifically tailored to the individual needs of the skin, such as gentle cleansing and a good moisturizer, and really work.

    Skin minimalism is not only an alternative to exaggerated perfection, but also an expression of a conscious, sustainable approach to cosmetics. It's about showing your own skin in its best and healthiest form, with a lot of self-confidence. The purified routine not only saves time, but also resources: fewer products mean less packaging material and less consumption. The focus on a few, high-quality essentials invites you to take a closer look at the needs of your own skin.

    Skin Minimalism: This is what a purified and effective beauty routine can look like

    1. Cleansing the face

    At the core of Skin Minimalism is simplifying your skin care routine without sacrificing its effectiveness. The first step is cleaning: A gentle, pH-neutral cleaning product removes dirt, excess oil andwithout drying out the skin or attacking the skin barrier. Match your cleansing product of choice to your skin type - light gel textures are ideal for normal to oily skin, while cleansing milk is perfect for dry skin.

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    Photo: Launchmetrics SpotlightSM, Erdem Spring/Summer 2025

    The idea behind the concept of Skin Minimalism is to rely on a few but high-quality products that are specifically tailored to the individual needs of the skin

    2. Optional: moisture booster

    After cleansing, you should restore moisture to the skin - this applies to everyone, after all, this is the be-all and end-all of a healthy-looking complexion. It is up to you whether you rely entirely on your care cream (this comes in the last step) or take an intermediate step for an extra portion. An ideal moisture booster is a serum with hyaluronic acid or niacinamide, which hydrates and soothes the skin, or a moisturizing toner that prepares the skin for the cream that follows.

    Photo: Launchmetrics SpotlightSM, Christopher Esber Spring/Summer 2025

    Skin Minimalism focuses on a simplified skin care routine

    3. Moisturize

    As the last step in a minimalist routine, grab a day cream, or in the evening with a night cream without sun protection factor. Rely on moisturizing creams with few, effective active ingredients for a healthy, supple and radiant appearance. Focus on one or two needs of your skin – such as protecting the skin barrier or reducing redness – and choose your care product accordingly. With just a few, carefully curated ingredients, the skin is cared for and protected without overtaxing it.

    Photo: Launchmetrics SpotlightSM, Zimmermann Spring/Summer 2025

    Few but effective products are the basis of skin minimalism