Fendi's latest campaign Fendi for your self celebrates self -development

Are you more "baguette" or more "Peekaboo"? But the answer is not binary. As the girl band Katseye expresses it: "We are not defined by a single identity - just as Fendis Erbe celebrates the power of contrast." The new "Fendi for your self" campaign is more than just a tribute to the two iconic handbags of the Roman maison, but also deals with the topic of identity. With the viral content creator Nara Aziza Smith and the Girlband Katseye moves as campaign facesTwo of his handbag designs focus: the "baguette" and the "Peekaboo".

The campaign stages the tension and harmony between the two pocket icons: the playful "baguette" and the elegant "Peekaboo". The focus is on the attitude of the person when you wear one of these bags - and above all who you are when you wear them. According to Gottfried Keller's "dresses make people".

Since its launch in 1997, the “Baguette” has established itself into a real pocket classic with cult status. The compact, elongated design and the endless new interpretations, such as animal prints, sequins or eclectic patterns, stand for fun. The "Peekaboo" is the contrast to this, as a symbol for a timeless style. The trapezoidal, soft silhouette has been the epitome of discrete luxury and a trademark of the Fendi house since 2009. Whether open or closed, she shows just enough for a classic but still casual look.

These two handbag icons of the Maison are embodied in the new Fendi campaign with content creator Nara Aziza Smith, The over 14 million people follow Tikke and Instagram, and the Girlband Katseye, which was created by the "Netflix Popstar Academy". The quintessence of the "Fendi for your self" campaign says to return to the origin of this, which is why we dress: to express who we are-and on our own conditions, with our individual style. In the end it is not about the twoto decide the "baguette" and the "Peekaboo", but that space is for both. Because style is not either-or.