Fashion revival: 70s bougie chic now has a subtle twist of rebellion

Anyone who thinks primarily of disco and hippie fashion when they think of clothing from the 1970s only knows a fraction of the distinctive fashion of the decade. Spring/Summer 2025 celebrates the luxurious charm ofBougie style of the 70sa revival and replaces the ladylike aesthetic of the style icons of the forties and fifties last season. From Valentino to Saint Laurent, the designers presented classic bougie chic on the runways, but with a subtle touch of rebellion. Like the classic oneFind out below how the bougie chic of the 70s will influence the coming season.

The 1970s were the decade of women - with the advancement ofThe way women dressed also inevitably changed. A bold new change of course in the: Because like rarely before, the female body was in the foreground. The clothing was sensual, cuddly and emphasized the natural figure. Pants became unisex: Fashion that had previously had a masculine connotation, from suits to jeans, became part of almost every woman's wardrobe - at least since the late 1970s. In the midst of the upheaval, the so-called “bougie chic” established itself. The glamorous and classic aesthetic is considered a counter-trend to free-spirited hippie fashion. The term “bougie” comes from the French word bourgeoisie, the wealthy middle class who sought material wealth and a luxurious lifestyle and the “jet set”.

Between pleated skirts, blouses with bows and faux fur trim: Bougie chic actually strikes a quieter tone - in its revival, the bougie chic of the spring/summer 2025 collections stands out in a certain way from the past and gives the reserved style a maximalist and modern update. AtDemna presented a series of flowing, pleated silk dresses, but with a corset lacing at the back, bringing an unexpected twist to the traditional look. The classic pieces can also be broken with simple styling formulas. For example, combine a pussy-bow blouse with ruffles with a rocky leather skirt.

For his spring/summer 2025 collection forAlessandro Michele was inspired by the archives of the Roman fashion house. In a nod to founder Valentino Garavani, known for his opulent and decorative 'jet-set' aesthetic of the '70s, Michele presented dresses with ruffles and bows, flared suit pants and polka-dots in a bougie-chic style on the runway. Coarse silver jewelry and piercings as well as jeans, corsets and transparency provide a modern nuance.

A new interpretation of bougie chic was also includedwatch. Here, classic costumes get a fresher approach with contrasting bright colors. Lace hems peeked out from under flounced skirts and transparency added a subtle, rebellious sexiness to the high-necked pussy-bow blouses.