The style of the 90s: This is how the Britpop look becomes a trend update for autumn and winter

You can see it in the fashion, the music, even the hairstyles: the 90s are back - and with them the legendary Britpop look. This era was characterized by casual cuts, sporty track jackets and cool, calm styles that are now celebrating a fashion revival - and we are so ready for it.

First things first: Britpop is a music and cultural phenomenon that reached its peak in the UK in the 1990s. Britpop doesn't take itself too seriously. Rather than trying to appeal to the American mass music market or following in the footsteps of '80s glam rock, Britpop was the British version of American grunge, only more casual and with a cool, effortless charm.

In addition to music, Britpop also encompassed a lifestyle that brought together fashion, art and culture, making the aesthetics of the period particularly influential. And for autumn and winter 2024/2025, this vibe is now evident again: transferred to fashion, particularly diverse and at the same time feasible for anyone who wants to give their wardrobe a classic, modern twist. Is the comeback possibly due to the upcoming Oasis tour? The well-known 90s nostalgia? Or because the look looks so damn cool then as it does now?

A bit of indie and a pinch of British elegance. Even though the Britpop look originated in the 90s, it can easily be adapted to today. It is important that the style remains casual, but does not appear careless.

In the current season it is characterized by the targeted use of layering and different materials, which is also clearly visible in thenew collection from Pepe Jeans Londoncan recognize. With casual jeans, chunky knit sweaters, hoodies and jacketsDenimor Cord creates the perfect mix of 90s Britpop and an urban style.

The combination of sturdy fabrics, sporty details and classic cuts captures the spirit of the Britpop era, while adding contemporary accents for a fresh look. The brand, which has its roots on London's legendary Portobello Road, remains true to its reputation for combining cool streetwear with a touch of British style - just the thing for the Britpop look of the new autumn and winter season.

Britpop was never just black and white - instead, the look was dominated by an earthy, neutral color palette complemented by targeted pops of color. Camel, beige, olive green and dark blue are the basic colors, which are also the focus of Pepe Jeans London for autumn/winter 2024/25. This is how it worksthe sweater made of chunky knit“Walnut Brown” with stripes in blue and orange follows exactly this principle: It remains simple in its basic structure, but attracts attention through the color accents. Combined withDenimand other natural tones, the look becomes an eye-catcher - in nature, in the city or at home in front of the fireplace.

Less is more – that also applies toBritpop-Look. Discreet accessories such as a simple cap or robust leather shoes underline the relaxed style and round off the outfit. It's about not appearing overloaded or “too styled”, but rather concentrating on the essentials. Just as if you were on your way to a concert. It is precisely this minimalist use of accessories that gives the Britpop style its cool and slightly rebellious character.