Rihanna wears a gold blond hair and is the muse of “J'adore Dior”-see the new campaign video here

Rihanna is the face of “J'adore Dior”-we have the Behind-The-Scenes recordings

Thealready announced in the summer:is the new muse of the fragrance. The singer is the successor of actress Charlize Theron, who was previously the official campaign face of “J'adore” for many years. A “Perfect Match” for us, because two icons meet: Rihanna as a pop legend and “J'adore Dior” as a fragrance with history and great importance in the past of Dior.

Rihanna with trend hair color: that's why she wears gold blonde

For the right image to the fragrance, Rihanna also shines with a different hair color for the campaign-with a warm-light gold blonde after sheandwore in the hair. In order to embody the classic fragrance from Dior, a strong, inspiring and distinctive and beautiful woman is needed, according to the fashion house. You think of “j'adore”, then also at the same timeThat is an unmistakable feature for the fragrance, says Dior. And this in turn embodies “strength, inspiration and remarkable beauty”. And so Rihanna also the same in the new campaign of a “goddess in gold”.

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This is what Rihanna looks like in the campaign for “J'adore Dior”

So you have probably never seen the already changeable superstar. It is unusual at first, but yes, Rihanna can do classic, elegant & royal! In addition to the necklace known but newly interpreted from the previous “J'adore” campaigns, Rihanna wears a golden dress embroidered with sequins. Both were from Dior, the designer and creative directorate of Dior,, designed.

DieThe singer is tone with her gold -blonde hair. On the eyes she wears a shimmering one. Otherwise that isvery naturally kept. On the lips oneAnd a goldenerused. Accents were primarily with oneset. So light and yet so extravagant!

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These are the Behind-the-scenes recordings of the campaign shoot with Rihanna and Dior

The fragrance “J'adore” was introduced in 1999 and developed by the perfumer Calice Becker. The fragrance is flowery and combines notes of Jasmin, Rose and Ylang-Lang. It is presented in a striking, drop -shaped bottle, which is particularly noticeable due to its high, narrow neck in gold. Since its market launch, “J'adore” has developed into a bestseller in the house, and the product line has been expanded by several successor creations.

The BTS videos from production have now been published. The campaign was in the famous mirror hall of theTurned and filmed by the lens of long -time friend and photographer Steven Klein. Rihanna had worked with Steven Klein a few times earlier.