The past fashion year was marked by numerous designer changes, which makes it all the better that the year 2025 is off to a great start and celebrates stability: because the Italian fashion housecelebrates its centenary. Founded in Rome in 1925 by Edoardo Fendi and Adele Casagrande, the label is one of the oldest and still operating luxury fashion houses in the world. In an age of fast pace, Fendi continues to focus on craftsmanship and creative innovation. Some cult handbags, such as the Peekaboo, are also based on this recipe for success.
Fendi celebrates its 100th anniversary with the Peekaboo Soft Small bag
What could be more fitting than celebrating Fendi's 100th anniversary with a new edition of the iconic Peekaboo: the "Peekaboo Soft Small" was presented on the catwalkCollection presented for the first time. Now the classic is featured in a new campaign video shot by film director Emir Eralp in Fendi's hometown of Rome, set to the synth-pop sound of "Little Dragon" by Yukimi Nagano.
There are fewthat stand the test of time. But the trapezoidal Fendi Peekaboo, with its top handle, has been an iconic design since its debut in 2009. It's not just the fact that it's made from the finest leather that makes the Peekaboo an icon, but also that the bag looks even better when you leave the closure open. After all, who has the time to close the bag every time? Silvia Venturini Fendi probably thought that when designing it and relied on the pragmatic design - which basically smiles at you. The name also refers to the children's game “Peekaboo, I see you”. The bag was originally called “Hide and Seek”, but Silvia Venturini Fendi thought Peekaboo was a better fit.
The Peekaboo is the antithesis of loudand impresses with its minimalist design. Therefore it is practically logoless. This is how Fendi defined “quiet luxury” long before the term was trendy. The new Peekaboo Soft Small version features the instantly recognizable trapeze silhouette like the original, but as the name suggests, is available in a smaller size and with a new adjustable cross strap for added versatility. The highlight of the “Peekaboo Soft Small” are the versions with fringes or in light blue. Models in dove gray or camellia, on the other hand, promise classic elegance.
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I like the idea that this bag shows off its interior even more. The leather is soft and it's like she's smiling when you open it. This bag is smiling. It's more accessible and reveals more of what's inside. It is like an identity card for the person who wears it.
Silvia Venturini Fendi
The Fendi Peekaboo Soft Small bag is now in select stores andonlineavailable.
