New Apple Shop in Milan is causing a stir with its minimalist aesthetic

The new Apple Shop in Italy caused a sensation with its minimalist aesthetic and creative concept. The store is located in the historic center of Milan, on Liberty Square, and is intended to become the center of communication in the big city. The project, designed and realized in close collaboration with the talented architects from Foster and Partners, presents an exciting example of a successful combination of modern architecture and old buildings. All the more so - it offers a spatial solution for densely built-up cities where there are simply no free plots left in the city center. Be amazed by the excellent Apple Shop!

The Apple Shop fits harmoniously into the historic district

Located in the middle of Liberty Square in Milan, the Apple Shop scores with an innovative concept. The square itself has been preserved so that residents and tourists can still relax there. The shop itself is located underground - only an impressive glass fountain indicates its exact location. At the same time, the minimalist water feature serves as the entrance to the store and forms the perfect backdrop for a large outdoor stage. The square was specifically designed traditionally and laid according to Italian building principles with a local type of stone “Beola Grigia”. The goal of theApple companyensured that the spacious square became a popular meeting place for the many tourists and residents. In a city with such a rich history and beautiful architecture, which has long been known for its artists, there is no shortage of entertainment options. The company mastered the challenge of creating a space where everyone can be inspired in an exemplary manner.

It promotes creativity

But the new Apple Store offers much more than just onenice architectural concept- Events on topics such as photography, video, music, art and design take place there every hour. During these free sessions, visitors can let their imagination run wild, get to know new technologies better, get useful tips from professionals and exchange ideas. Several more Apple events will be held on the square until the end of the summer.

Project byFoster and Partners